How to Get Insurance Clients to Stay

How to Get Insurance Clients to Stay

As an agency owner, one problem often encountered is how to get insurance clients to stay. Many times, a customer signs up, stays for a year or two, then jumps ship for a lower rate. You could counter by bringing your rates down, but you know that’s a short-term...

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How to Get Insurance Clients to Come to You

How to Get Insurance Clients to Come to You

"All things being equal, people want to buy from those they like.” This paraphrase from speaker and author Bob Burg says a lot about how to get insurance clients. Independent agents emphasize the relationship piece of the client acquisition equation, and rightly so....

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Insurance Agency Marketing for the Generations

Insurance Agency Marketing for the Generations

It’s never been fair for Generation X. Grouped between one of the largest generational groups (Baby Boomers) and another that remains tantalizingly interesting to marketers (Generation Y, aka Millennials), Gen X is the forgotten middle child. Let them be forgotten no...

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