Agency growth requires a solid insurance marketing plan. A critical element of that plan is your independent insurance agency’s online presence, known as your “digital footprint.” This guide maps out eight steps for taking control of your footprint and using it to boost your agency’s digital persona.
What You’ll Learn
- What makes up your agency’s digital footprint
- How to assess your online presence
- Why SEO is important and how to harness it
- Where to focus your online efforts