Agency growth requires a solid insurance marketing plan. A critical element of that plan is your independent insurance agency’s online presence, known as your “digital footprint.” This guide maps out eight steps for taking control of your footprint and using it to boost your agency’s digital persona.

What You’ll Learn

• What makes up your agency’s digital footprint
• How to assess your online presence
• Why SEO is important and how to harness it
• Where to focus your online efforts

A recent SIS survey revealed 54% of agencies are “neutral” on how they view their insurance marketing success. With limited funding and performance uncertainty, it’s no wonder over half identified insurance marketing investment as a big question mark for their business.

With this whitepaper, agencies without a lot of marketing background can conquer the learning curve. It highlights the tools, strategy, execution, and measurement needed for a successful, measureable ongoing effort

In this whitepaper, you’ll learn

• The tools needed for a successful insurance marketing strategy
• How to create a content marketing plan
• The importance of the buyer persona
• And more marketing methods for continual success