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Recent Articles

Harnessing Digital Insurance for Long-Lasting Customers and Quality Leads

Gaining and retaining customers is a big deal in insurance. When you have a diverse, loyal book of business, you are set to grow and try new things in this evolving digital insurance landscape. In fact, according to the Harvard Business Review, retaining just 5% more customers can boost profits by 100%.

How can you bring that kind of growth to your independent insurance agency?

Know What Your Customers Want

A surefire way to retain customers is by giving them what they want. The same goes for gaining quality leads – give the people what they want!

The Story Behind Our Insurance Agency Software: RPost

Our next “Behind Our Insurance Agency Software” series focuses on encrypted email and signature provider RPost. Based in Los Angeles, CA, the team at RPost operates in the U.S., the U.K., and more than 100 countries worldwide.

Formed in 1999, RPost filled an emerging need in online communications. While the convenience of email made it the dominant form of business communications, the team at RPost saw a worrying trend in email security. Organizations were sending sensitive information via the web and needed to protect it.

RPost stepped up to fill that gap between convenience and security, adding legal verification to email content and attachments through encryption technology. I talked with RPost’s VP of Business Development, Jake Finnell, about how RPost brought its powerful encrypted email and esignature services to SIS and the Partner Platform community.

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