Next in our series on what’s behind our Partner Platform insurance agency software community is the management and operations consulting group, Eisenhart Consulting Group. For over ten years, we’ve been lucky to work with owner Mary Belka and her team.
Mary Belka, CEO and founder of Eisenhart Consulting Group, has been part of the Partner Allies team for more than a decade. When she was first introduced to the Partner Platform system, she was impressed by the hands-on, personalized service the Partner Platform team provided to one of her clients. Since then, a mutual dedication to personalized service has made Partner Platform and Eisenhart Consulting the perfect team for our independent agency clients.
I spoke with Mary to talk about how she came to meet the Partner team, the unique and transformational service she brings to Partner agencies, and how she prepares agencies for the future.
We strive to provide the best insurance agency software to our Partner Platform agencies, but we don’t have all the answers on our own. That’s where our trusted technology partners, our Partner Allies, come in. In this series, we get to know more about our industry partners and how they bring innovation and expertise to the Partner Platform system.
Based in Nokomis, FL, Lightspeed Voice® is a VoIP, cloud-based IP telephone provider founded in 2009 to provide the insurance industry with reliable VoIP and client relationship management (CRM) solutions.
Lightspeed differentiates through high-touch and high-service, which aligns nicely with Partner Platform’s approach – and is also true for the way our independent agency clients sell. Both Partner Platform and Lightspeed strive to be hands-on, building relationships with clients just as our independent agents do with their customers.
I talked with Lightspeed’s VP of Sales and Marketing, Steve Mohr, about the partnership.
Have you properly equipped your insurance website for sales? Almost three-quarters of insurance shoppers go online to do research and obtain quotes, so you need a quality website to attract those sales.
This shift to online prompted our Partner Platform team to think more about agency websites and how to optimize them for sales and service. We now work with agencies to help them create a custom site to grow their business after seeing several common mistakes. Here are some of the ways we saw agency websites missing the mark – and how we helped them correct their missteps.
Partner Platform announces seamless integration with Rocket Referrals – expanding marketing automation capabilities to send timely communications, cross-sell policies, and measure client satisfaction while building long-term relationships with their insureds.
How did the COVID-19 pandemic change your insurance agency management?
Most agencies are emerging from pandemic lockdown with their business still healthy – perhaps even healthier for those that benefitted from restrictions that reduced claims. An agency that emerges from such an immediate and drastic change with economic strength speaks to their resilience and preparation.
Are you intentional about your insurance agency marketing? If you’re sailing by on your current client base and waiting for the phone to ring, you’ll soon be left behind. As one of our clients recently said, the “order-taker” agencies are quickly becoming a thing of the past. With most potential customers searching for insurance online, you need to be thoughtful about your agency brand and how to get it found.
As we recently heard from one of our Partner Allies, one of the most significant challenges facing independent insurance in the next ten years is how to keep up with the progress of digital insurance technology while maintaining a personal connection with customers.
Studies show customers want agencies to use more tech and increase service personalization. A recent PWC survey found 41% of insurance customers said they’d switch to a new provider if that provider were more digitized than their current one. And the recent COVID-19 pandemic shutdown exposed more people to digital service speed, causing a lasting shift in expectations.
How can your agency harness digital insurance tech’s speed and efficiency without losing your signature personal touch?
Identifying the right insurance sales software and systems requires understanding the balance of quality and quantity for valuable insurance leads. The concept of “living on renewals” is great – until it’s not. Intentional, proactive, professional insurance sales demand the right mindset, strategy, and systems to make the desired impact in an independent insurance agency.
Rethinking your insurance sales software and systems doesn’t have to be a major project. Start with knowing what you want, bringing that into your sales mindset, and finally acclimating to new tech. It only takes a step at a time.
With so many options and diverse needs, it can be challenging to determine how to choose the best agency management system for your agency. Are you looking for ease of use? Quality training? Integrated systems? Robust marketing? Is it possible to find a system that meets all your varying agency needs?
Chances are, there is a right system out there for your agency – if you know how to look for it. Narrow your options by starting with the base “must-haves” for any management system.
More than 90% of companies with more than 11 employees use a CRM to manage their business better. This includes insurance agencies – yet a targeted CRM for insurance agents can be hard to find and can be even harder to implement.
Independent insurance agents using the Partner Platform agency management system are looking for a CRM that fits their agency-specific needs. They’re looking for a CRM that:
Builds a meaningful pipeline and tracks it in a single system
Uses shared information to deliver meaningful coaching to producers
Better manages companies by providing insights into why “Company A” responded to a quote while “Company B” did not
Increases understanding of lead sources and win percentage
…all within the unique constructs of independent insurance agency operations. When confronted with this challenge, we suggest agencies take the following steps to bring the right CRM into their agency.