Blog
Need to Know Stats on Insurance Agency Marketing
The Insurtech revolution is in full force. That means insurance agency marketing is evolving at a rapid clip, and those who can’t keep up will be left behind. Here’s a few key stats that provide insight on what’s happening in the world of insurance agency marketing so...
Partner Platform and the Independent Agency Community: Benefits of Local and Regional Communities
Community matters. It can push us, shape us, affirm beliefs, and challenge them to make us better. That’s why we at SIS shaped our Partner Platform agency management tool around community. Whether it’s our community of Partner agencies or our partnership with local...
The Ghosts of Prospects Past: Insurance Prospecting Software and Strategies to Close Deals
Some say lost leads are never found, but savvy agency owners know the truth. Circling back to “lost” leads is a vital step in a successful agency development strategy. Studies show only 5-10% of leads convert in the first pass, meaning there are many well-qualified...
The Right Data to Make a Good Decision: 6 Data Points to Improve Insurance Agency Marketing
Data is the new gateway to insurance agency marketing success. And with good reason – according to McKinsey & Company, companies with data collection and analysis processes are 2x as likely to be more profitable than average. Investment in data has far-reaching...
Insurance Prospecting Software (and Other Tools) to Match the Customer Experience
There’s no shortage of insurance prospecting software out there. But quantity does not equate quality. You need the right tools to match your prospect and customer needs to run a successful agency. Our partners at Independent Insurance Agents & Brokers of America...
Making Digital Insurance Personal: 5 Must-Have Features
A McKinsey study uncovered two critical digital insurance facts: digital has reduced claims expenses by up to 30% and increased customer satisfaction by more than 20%. Serving customers better and decreasing cost? That’s music to any owner’s ears. Yet, some are still...
What Partner Agencies Have to Say about SIS Partner Platform
We’ve worked with over a thousand agencies in the past ten years, and if we’ve learned one thing, it’s that no two independent agencies are the same. That’s why we tailor the SIS Partner Platform experience for each client, getting to know their specific needs, and...
Insurance Marketing Strategies: The Art of Asking for Referrals
Referrals are the gold standard of business. Nielsen found prospects are four times more likely to buy when referred by a friend – that’s a stat you want to get behind. But how do you adjust your insurance marketing strategies to hit at the 49 percent of consumers who...
Understanding the Buyer’s Journey (and How You Can Facilitate It) with Partner Platform
Selling is essential to growing your agency. A critical element to sales is understanding how prospective customers think and act. In our experience with Partner Platform agencies, many don’t have the best tools to follow how a prospect moves to a client in the...
Essential Insurance Prospecting Software for Your Agency
You need new customers to stay in business. It’s a truth all agency owners know, and one that plagues many. Identifying and closing leads seems like a never-ending struggle. Often, these same struggling owners aren’t investing in insurance prospecting software....