Mobile apps are quickly becoming the latest “must-have” for
top agency management systems. And it’s no surprise – mobile has taken over
everywhere. Smartphone users check their mobile phones an average of 63
times a day. More than 60%
of U.S. consumers prefer mobile apps for self-service, and 70%
expect such an app from companies.
Insurance retention or renewals are likely the top goal for
most agencies. Client retention and referrals are the dream. You can
have both. With the right tools and a solid marketing plan, your agency can
retain and gain a client base at a predictable, comfortable pace.
While many of the “old school” ways of insurance are still
valued, the idea of passive prospecting no longer holds. To stay competitive,
independence agencies need insurance prospecting software and a clear outreach
plan. Here are some of the ways agencies can up their sales and marketing game
with a few essential pieces of software.
According to Pew Research Center, 95% of Americans own a cell phone. And 90% of texts sent to those phones are answered within three minutes, making it no surprise texting response rate is 8x higher than email. That’s some serious marketing capital your agency needs to leverage.
We’re almost a month into the new year – how are you doing with your resolutions? If you’re like most people, some have stuck and others have fallen to the wayside. One resolution you need to keep is upgrading your insurance software. The digital “trend” is no longer a trend, but a must. And your agency needs to get on board to keep up.