The Right Data to Make a Good Decision: 6 Data Points to Improve Insurance Agency Marketing

The Right Data to Make a Good Decision: 6 Data Points to Improve Insurance Agency Marketing

Data is the new gateway to insurance agency marketing success. And with good reason – according to McKinsey & Company, companies with data collection and analysis processes are 2x as likely to be more profitable than average. Investment in data has far-reaching effects, starting with honing in on effective, high-yield insurance marketing techniques. Some of the critical marketing questions data can answer include:

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Insurance Prospecting Software (and Other Tools) to Match the Customer Experience

Insurance Prospecting Software (and Other Tools) to Match the Customer Experience

There’s no shortage of insurance prospecting software out there. But quantity does not equate quality. You need the right tools to match your prospect and customer needs to run a successful agency.

Our partners at Independent Insurance Agents & Brokers of America (Big “I”)’s Agents Council for Technology (ACT) have got you covered. They’ve outlined the customer experience and the independent agency technology necessary to make that experience fruitful.

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Making Digital Insurance Personal: 5 Must-Have Features

Making Digital Insurance Personal: 5 Must-Have Features

A McKinsey study uncovered two critical digital insurance facts: digital has reduced claims expenses by up to 30% and increased customer satisfaction by more than 20%.

Serving customers better and decreasing cost? That’s music to any owner’s ears. Yet, some are still hesitant to embrace digital methods for fear they’ll make a quintessentially personal interaction impersonal.

Agency owners are right to protect that personalized customer experience: an Accenture study found 1/3rd of customers surveyed ended their relationship with a company because it felt impersonal. However, digital insurance doesn’t have to be impersonal – multiple digital agency features can increase personal interactions and overall improve service.

See how to write custom content for more personalized messaging on our blog

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