Marketing, Sales, Technology Trends
You’ve got a great staff, excellent service, and a
customer retention record that would make any agency owner jealous. But you’re
still not bringing in new customers. Why? For many, the answer is your website.
You know your website is the new storefront and number one place to attract new
business, but no one new is visiting.
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Marketing, Sales, Technology Trends
As
an industry, and as a country, we’ve been through a lot in 2020 so far. As we
start to take our finger off “pause” and begin to ramp up business again, there’s
a lot to think about moving forward.
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Marketing, Sales
Big-name insurance companies have no problem getting their
name in front of consumers. You already know their tag lines and spokespeople
(or animals), and it may feel daunting to compete with these seeming giants. But,
the digital revolution shrunk the gap in insurance agency marketing, making it
possible for the “little guy” like you to make waves in the industry.
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Marketing, Sales, Technology Trends
Mobile apps are quickly becoming the latest “must-have” for
top agency management systems. And it’s no surprise – mobile has taken over
everywhere. Smartphone users check their mobile phones an average of 63
times a day. More than 60%
of U.S. consumers prefer mobile apps for self-service, and 70%
expect such an app from companies.
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Marketing, Sales
As of today, there are at least four different generations
in the market for insurance, and their needs cover the insurance spectrum. So,
too, do the means of insurance agency marketing required to reach them. Though
there is some overlap in generational preferences, today’s independent
insurance agencies need to diversify their marketing tactics and insurance
offerings to stay relevant in an ever-changing market.
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