Mobile apps are quickly becoming the latest “must-have” for
top agency management systems. And it’s no surprise – mobile has taken over
everywhere. Smartphone users check their mobile phones an average of 63
times a day. More than 60%
of U.S. consumers prefer mobile apps for self-service, and 70%
expect such an app from companies.
Insurance retention or renewals are likely the top goal for
most agencies. Client retention and referrals are the dream. You can
have both. With the right tools and a solid marketing plan, your agency can
retain and gain a client base at a predictable, comfortable pace.
While many of the “old school” ways of insurance are still
valued, the idea of passive prospecting no longer holds. To stay competitive,
independence agencies need insurance prospecting software and a clear outreach
plan. Here are some of the ways agencies can up their sales and marketing game
with a few essential pieces of software.
As of today, there are at least four different generations
in the market for insurance, and their needs cover the insurance spectrum. So,
too, do the means of insurance agency marketing required to reach them. Though
there is some overlap in generational preferences, today’s independent
insurance agencies need to diversify their marketing tactics and insurance
offerings to stay relevant in an ever-changing market.
Recent research shows that, on average, Americans
spend more than two hours a day on social media. That’s a lot of time to
have a captive audience, which is why savvy agencies know social media is a key
element in a successful digital insurance marketing campaign. These agencies
leverage social media to 1) build brand awareness, 2) drive leads, and 3) serve
their customers better.
revolution is in full force. That means insurance agency marketing is
evolving at a rapid clip, and those who can’t keep up will be left behind.
Here’s a few key stats that provide insight on what’s happening in the world of
insurance agency marketing so you can stay up to speed.