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Expert Tips for Building Your Insurance Website for Sales

Expert Tips for Building Your Insurance Website for Sales

Have you properly equipped your insurance website for sales? Almost three-quarters of insurance shoppers go online to do research and obtain quotes, so you need a quality website to attract those sales.

This shift to online prompted our Partner Platform team to think more about agency websites and how to optimize them for sales and service. We now work with agencies to help them create a custom site to grow their business after seeing several common mistakes. Here are some of the ways we saw agency websites missing the mark – and how we helped them correct their missteps.

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Intentional Insurance Agency Marketing in Four Steps

Intentional Insurance Agency Marketing in Four Steps

Are you intentional about your insurance agency marketing? If you’re sailing by on your current client base and waiting for the phone to ring, you’ll soon be left behind. As one of our clients recently said, the “order-taker” agencies are quickly becoming a thing of the past. With most potential customers searching for insurance online, you need to be thoughtful about your agency brand and how to get it found.

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Digital Insurance Customer Service: Keeping it Personal

Digital Insurance Customer Service: Keeping it Personal

As we recently heard from one of our Partner Allies, one of the most significant challenges facing independent insurance in the next ten years is how to keep up with the progress of digital insurance technology while maintaining a personal connection with customers.

Studies show customers want agencies to use more tech and increase service personalization. A recent PWC survey found 41% of insurance customers said they’d switch to a new provider if that provider were more digitized than their current one. And the recent COVID-19 pandemic shutdown exposed more people to digital service speed, causing a lasting shift in expectations.

How can your agency harness digital insurance tech’s speed and efficiency without losing your signature personal touch?

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The Key to Stepping into Insurance Sales Software

The Key to Stepping into Insurance Sales Software

Identifying the right insurance sales software and systems requires understanding the balance of quality and quantity for valuable insurance leads. The concept of “living on renewals” is great – until it’s not. Intentional, proactive, professional insurance sales demand the right mindset, strategy, and systems to make the desired impact in an independent insurance agency.

Rethinking your insurance sales software and systems doesn’t have to be a major project. Start with knowing what you want, bringing that into your sales mindset, and finally acclimating to new tech. It only takes a step at a time.

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The CRM for Insurance Agents: A Step-by-Step Guide

The CRM for Insurance Agents: A Step-by-Step Guide

More than 90% of companies with more than 11 employees use a CRM to manage their business better. This includes insurance agencies – yet a targeted CRM for insurance agents can be hard to find and can be even harder to implement.

Independent insurance agents using the Partner Platform agency management system are looking for a CRM that fits their agency-specific needs. They’re looking for a CRM that:

 Builds a meaningful pipeline and tracks it in a single system
 Uses shared information to deliver meaningful coaching to producers
 Better manages companies by providing insights into why “Company A” responded to a quote while “Company B” did not
 Increases understanding of lead sources and win percentage

…all within the unique constructs of independent insurance agency operations. When confronted with this challenge, we suggest agencies take the following steps to bring the right CRM into their agency.

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The Top 5 Must-Haves for Insurance Websites to Stay Competitive

The Top 5 Must-Haves for Insurance Websites to Stay Competitive

Research shows almost 70% of insurance consumers do an online search before making their purchase. That means 70% of your prospects are looking for you online. Are you one of the insurance websites that will keep them engaged?

With “insurance near me” online searches growing by over 100% in the last two years, you need to be one of the stand-out insurance agency websites to make an impression. To stay competitive, be sure your site includes:

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Insurance Agency Software Sales Solutions: What to Look For in 2021

Insurance Agency Software Sales Solutions: What to Look For in 2021

The year 2020 brought transformation across all industries, including insurance. Insurance agency software continues to evolve in response to these transformations, prompting savvy agency owners to update their tools and processes to respond to the needs of 2021.

A recent Chief Executive article pointed out several broad trends within the independent insurance agency: more digital interactions in the sales process, increased focus on digital customer experience, the convergence of sales and marketing, and the need to apply values in a new way.

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Insurance Marketing Strategies: Starting a Blog

Insurance Marketing Strategies: Starting a Blog

Among the many insurance marketing strategies out there, blogging continues to be a popular and useful tool across the years. We consider blogging an effective method and have the facts to back it up: websites with blogs have over 400% more pages indexed in Google than those without a blog, and more than 60% of consumers made a purchase based on a blog post.

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