Insurance Agency Marketing for the Generations (2020)

Insurance Agency Marketing for the Generations (2020)

As of today, there are at least four different generations in the market for insurance, and their needs cover the insurance spectrum. So, too, do the means of insurance agency marketing required to reach them. Though there is some overlap in generational preferences, today’s independent insurance agencies need to diversify their marketing tactics and insurance offerings to stay relevant in an ever-changing market.

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Social Media and Your Customers: The Key to a Successful Digital Insurance Campaign

Social Media and Your Customers: The Key to a Successful Digital Insurance Campaign

Recent research shows that, on average, Americans spend more than two hours a day on social media. That’s a lot of time to have a captive audience, which is why savvy agencies know social media is a key element in a successful digital insurance marketing campaign. These agencies leverage social media to 1) build brand awareness, 2) drive leads, and 3) serve their customers better.

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