Insurance Agency Marketing for the Generations (2020)

Insurance Agency Marketing for the Generations (2020)

As of today, there are at least four different generations in the market for insurance, and their needs cover the insurance spectrum. So, too, do the means of insurance agency marketing required to reach them. Though there is some overlap in generational preferences, today’s independent insurance agencies need to diversify their marketing tactics and insurance offerings to stay relevant in an ever-changing market.

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Social Media and Your Customers: The Key to a Successful Digital Insurance Campaign

Social Media and Your Customers: The Key to a Successful Digital Insurance Campaign

Recent research shows that, on average, Americans spend more than two hours a day on social media. That’s a lot of time to have a captive audience, which is why savvy agencies know social media is a key element in a successful digital insurance marketing campaign. These agencies leverage social media to 1) build brand awareness, 2) drive leads, and 3) serve their customers better.

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The Right Data to Make a Good Decision: 6 Data Points to Improve Insurance Agency Marketing

The Right Data to Make a Good Decision: 6 Data Points to Improve Insurance Agency Marketing

Data is the new gateway to insurance agency marketing success. And with good reason – according to McKinsey & Company, companies with data collection and analysis processes are 2x as likely to be more profitable than average. Investment in data has far-reaching effects, starting with honing in on effective, high-yield insurance marketing techniques. Some of the critical marketing questions data can answer include:

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Insurance Prospecting Software (and Other Tools) to Match the Customer Experience

Insurance Prospecting Software (and Other Tools) to Match the Customer Experience

There’s no shortage of insurance prospecting software out there. But quantity does not equate quality. You need the right tools to match your prospect and customer needs to run a successful agency.

Our partners at Independent Insurance Agents & Brokers of America (Big “I”)’s Agents Council for Technology (ACT) have got you covered. They’ve outlined the customer experience and the independent agency technology necessary to make that experience fruitful.

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