As we adjust to the restrictions in place to slow the spread of the global COVID-19 (novel coronavirus) pandemic, we offer solutions for insurance agencies to mitigate loss and keep their community safe.
Big-name insurance companies have no problem getting their
name in front of consumers. You already know their tag lines and spokespeople
(or animals), and it may feel daunting to compete with these seeming giants. But,
the digital revolution shrunk the gap in insurance agency marketing, making it
possible for the “little guy” like you to make waves in the industry.
Mobile apps are quickly becoming the latest “must-have” for
top agency management systems. And it’s no surprise – mobile has taken over
everywhere. Smartphone users check their mobile phones an average of 63
times a day. More than 60%
of U.S. consumers prefer mobile apps for self-service, and 70%
expect such an app from companies.
Insurance retention or renewals are likely the top goal for
most agencies. Client retention and referrals are the dream. You can
have both. With the right tools and a solid marketing plan, your agency can
retain and gain a client base at a predictable, comfortable pace.
While many of the “old school” ways of insurance are still
valued, the idea of passive prospecting no longer holds. To stay competitive,
independence agencies need insurance prospecting software and a clear outreach
plan. Here are some of the ways agencies can up their sales and marketing game
with a few essential pieces of software.
As of today, there are at least four different generations
in the market for insurance, and their needs cover the insurance spectrum. So,
too, do the means of insurance agency marketing required to reach them. Though
there is some overlap in generational preferences, today’s independent
insurance agencies need to diversify their marketing tactics and insurance
offerings to stay relevant in an ever-changing market.