As of today, there are at least four different generations
in the market for insurance, and their needs cover the insurance spectrum. So,
too, do the means of insurance agency marketing required to reach them. Though
there is some overlap in generational preferences, today’s independent
insurance agencies need to diversify their marketing tactics and insurance
offerings to stay relevant in an ever-changing market.
Recent research shows that, on average, Americans
spend more than two hours a day on social media. That’s a lot of time to
have a captive audience, which is why savvy agencies know social media is a key
element in a successful digital insurance marketing campaign. These agencies
leverage social media to 1) build brand awareness, 2) drive leads, and 3) serve
their customers better.
revolution is in full force. That means insurance agency marketing is
evolving at a rapid clip, and those who can’t keep up will be left behind.
Here’s a few key stats that provide insight on what’s happening in the world of
insurance agency marketing so you can stay up to speed.
Some say lost leads are never found, but savvy agency owners know the truth. Circling back to “lost” leads is a vital step in a successful agency development strategy. Studies show only 5-10% of leads convert in the first pass, meaning there are many well-qualified doors to knock on again.
Data is the new gateway to insurance agency marketing success. And with good reason – according to McKinsey & Company, companies with data collection and analysis processes are 2x as likely to be more profitable than average. Investment in data has far-reaching effects, starting with honing in on effective, high-yield insurance marketing techniques. Some of the critical marketing questions data can answer include:
There’s no shortage of insurance prospecting software out there. But quantity does not equate quality. You need the right tools to match your prospect and customer needs to run a successful agency.
Our partners at Independent Insurance Agents & Brokers of America (Big “I”)’s Agents Council for Technology (ACT) have got you covered. They’ve outlined the customer experience and the independent agency technology necessary to make that experience fruitful.