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Top Digital Sales Stats and What they Mean for Insurance Websites

Top Digital Sales Stats and What they Mean for Insurance Websites

The COVID-19 pandemic forced us to change many elements of our lives. For businesses, it created a quickening effect on plans to increase tech use and move to digital. With those changes, many agencies turned to their insurance websites as hubs for their business, whether or not their site was optimized to take on that level of responsibility.

As your agency evaluates how to shift to the “new normal,” consider these insurance website statistics and what they mean for your agency.

Connect with Marketing Automation

Marketing automation sends messaging to interested prospects and clients when they take a particular action, like clicking “request a quote,” or at a specific time such as when they’re up for renewal. When integrated with your website, you can set up marketing automation to send messaging at the ideal times to engage prospects and customers. Research shows the personalization that marketing automation provides works:

  • Close to 90% of customers now demand more personalization from businesses, much of which can be done through marketing automation (Accenture)
  • Insurance companies that leverage marketing automation sell 20% more policies per producer (Velocify)

Pay Attention to Your Site’s SEO

Search Engine Optimization (SEO) is critical to your site’s success. Your SEO status dictates how easy it is for your target prospect group to find you in an online search. Independent agencies that specialize in serving their local community benefit from quality SEO by targeting localized search phrases like “Ashville NC auto insurance.” Your search ranking is important as statistics show more people are turning to online searches to find coverage:

  • Almost 70% of insurance customers run online searches before making a purchase (LSA)
  • Online searches for “insurance near me” have grown by 100% in the past two years, making it more critical than ever to have your SEO locally targeted (Google)

Optimize for Mobile

More people are accessing the web via mobile than ever, and your website needs to adjust. Ensure you’ve optimized your website design so it can be easily viewed on any device. Mobile access is taking over as the most popular way to view online content:

  • Mobile searches make up 59% of all organic search visits (Broadband Search)
  • Mobile devices (excluding tablets) accounted for almost 55% of global website traffic in the first quarter of 2021 (Statistica)

Highlight Customer Reviews

Whether it’s from social media, a review site, or an email message, show off the feedback you get from happy customers. If you don’t have many examples yet, encourage customers to go to places like Google Reviews or Yelp and comment about your service. Integrating your social media feed and these review site comments into your site gives a boost, too. We know authentic reviews make a huge impact:

  • Close to 60% of consumers say they go to social media to influence their purchasing decisions (Marketing Drive)
  • People are up to four times more likely to purchase a product or service with at least five reviews (Review24)

Get the Custom Website You Need

If you’re looking to upgrade your site to bring better service and higher-quality insurance leads, look no further than the experts at Partner Platform. Our latest agency website offerings are personalized sites custom-designed, thanks to our trusted Partner Allies. Each site offers integration with marketing automation, customer service tools like our Client Portal, and secure infrastructure to keep you and your customers safe.

See samples of agency websites here and get in touch with us to find out more.

These Blogs Will Improve Your Insurance Marketing Strategies

These Blogs Will Improve Your Insurance Marketing Strategies

We’re almost halfway through the year, and a lot has changed since January. At this mid-year mark, we took a look back at some of our most popular posts and put together a list of the essentials. These posts can help hone your insurance marketing strategies for the remainder of the year and beyond.

Posts to Improve Service

  • What Customers Want and the Insurance Software to Get It (view post)
  • What Insurance Tech Do Agency Customers Want (view post)
  • Digital Insurance Customer Service: Keeping it Personal (view post)

Posts to Improve Your Website

  • Expert Tips for Building Your Insurance Website for Sales (view post)
  • The Top 5 Must-Haves for Insurance Websites to Stay Competitive (view post)
  • Making Your Agency Website Your Own with Partner Connect (view post)
  • Insurance Marketing Strategies: Starting a Blog (view post)

Posts to Improve Your Overall Marketing

  • Intentional Insurance Agency Marketing in Four Steps (view post)
  • The Key to Stepping into Insurance Sales Software (view post)
  • The CRM for Insurance Agents: A Step-by-Step Guide (view post)
  • Let Us Help Your Agency Grow: The Top Insurance Prospect Software from Partner Platform (view post)

These posts are just the start of the informative content we have to help your agency improve your marketing, sales, and overall processes. Check out all our articles on the Partner Platform blog and get in-depth resources with our online guides. Got a topic you’d like to hear more about? Contact us and let us know.

What Customers Want and the Insurance Sales Software to Get It

What Customers Want and the Insurance Sales Software to Get It

When it comes to your insurance prospects and customers, there are three main areas to focus on:

  1. Improving ease and speed of service
  2. Personalizing prospect and customer experience
  3. Gaining data for expert advice

Each of these areas answers the question, “what do insurance customers want?”. Are you leveraging the right insurance sales software and processes to respond to these needs?

Improving Ease and Speed of Service

The best way to improve your service is by being accessible and responsive. The two key technologies to make that possible are your agency management system and your website. 

Your agency management system needs to present information quickly and accurately so you can respond to clients and have the right analytics to measure and improve results.  If you need a Ph.D. to pull reports, you may want to reconsider your options. The faster you can interpret your customer data, the faster you can respond to needs.

An often-overlooked service tool, your agency website can be a meaningful communication platform – when set up correctly. Make your site intuitive to navigate and include a client portal that’s integrated with your management system. Client portals are essential in today’s digitized service experience. With a client portal, your customers can view coverage, print insurance cards, and check on claims processing 24/7. That immediate and always accessible service is vital.

Personalizing Prospect and Customer Experience

Prospects and customers now expect personalized service. With an integrated Customer Relationship Manager (CRM), you can gain the data you need to personalize the entire prospect journey and build better relationships with your customers. Reminders to follow-up on tasks to engage with your prospects come with a comprehensive picture of the prospect so you can target each conversation to their individual needs. Timing and content are critical when communicating with a prospect. Good timing with good information improves the probability of a quality conversation, the catalyst for driving new business results.

Marketing Automation adds another level of personalization with custom marketing campaigns that speak to different prospect segments. Each campaign gains information on individual prospects and their segment, allowing you to improve personalization with each message.

Gaining Data for Expert Service

In our recent conversations with Partner Platform agencies, we’ve heard again and again that the need for expert insurance advice is rising and will continue to rise for the foreseeable future. To bring that advice, you need better data on your customers. An integrated CRM system is the ideal tool to gain and interpret data.

With that data, you can create expert proposals with the help of an integrated proposal creator. With a proposal creator, you can create a professional proposal in minutes by flooding policy and submission information. This tool is excellent for conducting an account review and offering cross-selling opportunities as well.

Get all the Best Insurance Sales Software in One Place

We know the value of each of these tools because they’re just what our Partner Platform agencies asked for to enhance their sales and marketing experience. See how you can get all these sales and services tools and more in one system – contact us to view a Partner Platform demo today.

How to Choose the Best Agency Management System for Your Agency

How to Choose the Best Agency Management System for Your Agency

With so many options and diverse needs, it can be challenging to determine how to choose the best agency management system for your agency. Are you looking for ease of use? Quality training? Integrated systems? Robust marketing? Is it possible to find a system that meets all your varying agency needs?

Chances are, there is a right system out there for your agency – if you know how to look for it. Narrow your options by starting with the base “must-haves” for any management system.

Your Management Systems Musts

  1. Customization. Find a system with the ability to create custom workflows, personalized dashboards, and agency-unique data fields.
  2. Ability to upgrade. Tech moves fast, and you want your management system to be malleable enough to keep up. Find a system with update-able tech.
  3. Cloud-based. You don’t want access tied to one physical location – give your team flexibility with cloud-based access.
  4. Security. The data you store in your management systems is valuable, and you want it to stay protected with top-of-the-line, disaster-proof storage.
  5. Quality training. A great management system is only as good as your ability to use it – look for a system that comes with personalized training and always-accessible refresher guides.

Beyond these base elements, there are a few standard additional capabilities your agency may need to fit your unique service.

Best Management System Capabilities to Improve Service

  1. Integrated website. You need a quality website to stay competitive in today’s market and should have it integrated with your management system to streamline service.
  2. Client Portal. Self-service client portals are becoming a must-have across industries, including the insurance market. Give your customers the best tools with an integrated client portal to access and update their policy information.
  3. Integrated accounting. Save time, speed up processes, and improve fiscal decision-making with all your accounting data in one place.
  4.  Email integration. Use integrated email to send messages right from your management system and automatically attach all incoming and outgoing messages to each constituent profile, streamlining processes and improving E & O coverage.
  5. Texting integration. Texting is a common communication tool among your customers – leverage it to send and receive critical coverage information and keep prospects and customers updated on agency news.
  6. CRM and Marketing Automation. These essential prospecting tools can help you gain and leverage vital data, empowering you to improve sales and marketing and grow your agency.

Find What You Need with Partner Platform

Our Partner Platform agency management suite starts with the basics in access, security, and customization and offers all the essential integrations to serve your agency’s unique needs. Our dedicated team works with each Partner Platform agency to provide in-depth, personalized training and a host of always-accessible resources to keep agencies informed.

Let us bring you the tools to achieve exceptional customer experiences, win more business, and grow your agency in the long term. Get in touch at sales@sisware.com,  800.747.7005, Option 6, or fill out a simple contact form here to find out more.

Money Matters: Our Best Insurance Accounting Software and Training Blogs

Money Matters: Our Best Insurance Accounting Software and Training Blogs

Small businesses point to accountants as some of the most important professionals for their business. That may be because 60% of small business owners say they don’t know the first thing about finance and accounting. As a small business owner, you can probably relate. Many independent agency owners find themselves in an accounting crash-course when they start or take over their business. How can you beat the odds to get a grasp on your agency’s finances and position yourself for future growth?

The answer is quality insurance accounting software and training. In fact, close to 65% of small business owners make use of accounting software. With the right technology, you can make your agency finances more manageable and even find a way to bring on an expert with the money you save. To get you started, here are some of our best insurance accounting posts.

1. Getting Your Insurance Finances in Order eGuide

More than just a blog post, this eGuide provides a wealth of tips on how to get your agency finances set up right. With a solid base, you’re ready to delve deeper into assessing your weaknesses and opportunities.

2. Integrated Insurance Agency Accounting

As the name implies, this post looks at the benefits of integrating your management and accounting systems. When all your financial data is stored in one place, you’ll be able to improve invoicing, reporting, and agency commission processing, among other procedures.

3. Ask a CPA: Insurance Agency Support for Perpetuation, Mergers & Acquisitions

Passing on, purchasing, or acquiring an independent insurance agency can be confusing and convoluted. We asked our partners at accounting firm Donovan, Sullivan, and Ryan to answer the tough questions.

4. Ask the Experts: Top Financial Questions and Best Accounting Software for Insurance Agents

Before we talked to our accounting experts about perpetuation and M&A, we looked to Donovan, Sullivan, and Ryan CPA and Partner Chris Ryan and our in-house expert, Director of Product Management Bryce Lee, to talk best accounting software for the independent agency. In this post, Chris and Bryce cover common accounting questions, how to face challenges and the best tools to manage accounting in insurance.

5. Five Insurance Agency Accounting Blogs to Add to Your Summer Reading List

We pride ourselves on bringing our readers the best agency accounting information, but we know we can’t contain it all. This post highlights some of our favorite blogs for the latest in insurance accounting and finance.

Get the Right Accounting Software and More from the Experts at SIS

Get more in-depth information about our insurance accounting software offerings and hear directly from our Partner Platform agency clients by visiting our website.

To see Partner Platform’s accounting in action, get in touch with our team to schedule a demo today.