Take a look around your agency office: what are people doing? Checking out newspaper ads? Browsing the phonebook? Perusing a mailer they just received?
Chances are you don’t see any of these things happening in your office, on the street, or almost anywhere these days. That’s because the world of marketing has changed, and your insurance marketing strategies need to change with it.
Look again. You probably see people on their phones watching an ad between Instagram browsing, on their laptops Googling best services providers in their area, or posting a message asking for buying advice on social media.
See the difference? Marketing has gone digital. Has your agency? If you’re still stuck in the world of print, you’re already behind. Join the world of digital with these there steps.
From the moment you work up till now, you have likely utilized some form of technology to do something for you. Whether it was Alexa, Siri, Google Home, or some other type of digital assistant, you’re not alone in relying on technology to make your life easier. But, as an insurance agency, have you considered how this culture of self-service tech impacts your business? How can independent insurance agents like you embrace the power of digital?
Like putting together a championship team, growing sales is something every insurance agency owner wants, talks about, and works toward. But, comparatively few are adept at achieving and sustaining growth.
How can you boost insurance sales and become that winning team?
Being a paper-reduced or paperless agency means much more than moving billing online. It means transforming your procedures and processes, switching from printing and filing to synching and storing. Your customers may not know what you’ve done behind the scenes, but they’ll feel the impact. Paperless agencies can serve customers up to 50% faster, making them 100% more satisfied.
It may be hard to believe, but we’re nearing the halfway mark in 2018. It’s been a year of unprecedented technological advancement, helping the industry be more efficient and more cautious. Though these insurance industry technology advancements bring a host of benefits, they are also tied to unknown risks. (more…)
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You’ve got a great staff, excellent service, and a customer retention record that would make any agency owner jealous. But you’re still not bringing in new customers. Why? For many, the answer is your website. You know your website is the new storefront and number one...
