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How Do Insurance Agents Get Clients? You May Be Surprised

How Do Insurance Agents Get Clients? You May Be Surprised

Your agency is built on trust. You gain and keep customers because they trust you to deliver on your promises and genuinely care for their needs. How do you establish that trust? It all starts by building a relationship.

Think about your longest running and most valuable customers. How do insurance agents get clients like these? Chances are they came from a personal relationship, like a referral or a mutual friend. You or someone in your agency got to know these customers, creating a base trust with them, before they became a customer.

Find out how to gain referrals on the SIS blog

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Content Marketing: Insurance Marketing Strategies for Your Agency

Content Marketing: Insurance Marketing Strategies for Your Agency

This post is adapted from this post and this eGuide from our parent company, NuGrowth Solutions. To find out more about NuGrowth’s content marketing services, visit nugrowth.com.

One of the most pervasive struggles for independent agencies is coming up with insurance marketing strategies. Personalized service and genuine customer care turn prospects into life-long customers, but how do you get them in the door?

One answer is content marketing. This low-cost, relatively easy, and high impact form of marketing is becoming standard. Let’s take a look at what it is, why it’s impactful, and how you as an independent insurance agency can get started.

Get more budget-friendly marketing strategies in our post on digital marketing

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