As we recently heard from one of our Partner Allies, one of the most significant challenges facing independent insurance in the next ten years is how to keep up with the progress of digital insurance technology while maintaining a personal connection with customers.
Studies show customers want agencies to use more tech and increase service personalization. A recent PWC survey found 41% of insurance customers said they’d switch to a new provider if that provider were more digitized than their current one. And the recent COVID-19 pandemic shutdown exposed more people to digital service speed, causing a lasting shift in expectations.
How can your agency harness digital insurance tech’s speed and efficiency without losing your signature personal touch?