How to Get Insurance Clients to Come to You

How to Get Insurance Clients to Come to You

“All things being equal, people want to buy from those they like.”


This paraphrase from speaker and author Bob Burg says a lot about how to get insurance clients. Independent agents emphasize the relationship piece of the client acquisition equation, and rightly so. It’s the key differentiator for the industry and the best way to stand out from the constant marketing of the large captives.

But how and to where do you broadcast your agency’s value? There are some key elements to making your name known and making it stick. (more…)

Insurance Agency Marketing You Can Actually Do

Insurance Agency Marketing You Can Actually Do

A marketer’s goal is to find a reason to connect – a reason for the audience to care, to engage, to take any action. Otherwise, the message will be ignored, and time, effort, and money spent will be wasted.

Yet, too often insurance agency marketing takes a “spray and pray” marketing effort, putting out messaging everywhere and anywhere hoping it sticks. With so much noise and no reason to engage, results are – to put it nicely – underwhelming.

Get targeted with your insurance marketing using these content marketing tips

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