“All things being equal, people want to buy from those they like.”
This paraphrase from speaker and author Bob Burg says a lot about how to get insurance clients. Independent agents emphasize the relationship piece of the client acquisition equation, and rightly so. It’s the key differentiator for the industry and the best way to stand out from the constant marketing of the large captives.
But how and to where do you broadcast your agency’s value? There are some key elements to making your name known and making it stick. (more…)
A marketer’s goal is to find a reason to connect – a reason for the audience to care, to engage, to take any action. Otherwise, the message will be ignored, and time, effort, and money spent will be wasted.
Yet, too often insurance agency marketing takes a “spray and pray” marketing effort, putting out messaging everywhere and anywhere hoping it sticks. With so much noise and no reason to engage, results are – to put it nicely – underwhelming.
Get targeted with your insurance marketing using these content marketing tips
Like putting together a championship team, growing sales is something every insurance agency owner wants, talks about, and works toward. But, comparatively few are adept at achieving and sustaining growth.
How can you boost insurance sales and become that winning team?
Many agencies make a mistake in their business planning. They focus solely on how to get new insurance clients. But, client retention is a core aspect of maintaining agency profitability and is essential for agency growth. As noted by Harvard Business Review, improving retention by even a tiny margin can dramatically impact your business.