This post is the second in a two-part series on content marketing. Check out the first post here.
When it comes to content marketing as one of your insurance marketing strategies, our parent company NuGrowth Solutions said it best. Content marketing is about:
- Building relationships with customers and potential customers, and
- Increasing your search engine optimization
Keep these two elements in mind when it comes to creating and sharing your content.
Get more insurance marketing strategies in our post on Insurance Agency Marketing You Can Actually Do