Like any agency owner, you’re always on the lookout for ways to bring in more business. Whether it’s referrals, renewals, or adding lines, the goal is to have more people engaged in more ways with you and your agency.
Your agency is built on trust. You gain and keep customers because they trust you to deliver on your promises and genuinely care for their needs. How do you establish that trust? It all starts by building a relationship.
Think about your longest running and most valuable customers. How do insurance agents get clients like these? Chances are they came from a personal relationship, like a referral or a mutual friend. You or someone in your agency got to know these customers, creating a base trust with them, before they became a customer.
One of the most pervasive struggles for independent agencies is coming up with insurance marketing strategies. Personalized service and genuine customer care turn prospects into life-long customers, but how do you get them in the door?
One answer is content marketing. This low-cost, relatively easy, and high impact form of marketing is becoming standard. Let’s take a look at what it is, why it’s impactful, and how you as an independent insurance agency can get started.
There are over 400,000 Google searches every second. In a blink, hundreds of thousands of people are searching for what they need. With so many people looking for so many different things, odds are there is someone out there seeking your agency. Are you helping them find you?
We recently read the 2017 Insurance Marketing Benchmarks from OutBound Engine, and one thing is clear: agencies continue to struggle with insurance marketing strategies.
Small businesses point to accountants as some of the most important professionals for their business. That may be because 60% of small business owners say they don’t know the first thing about finance and accounting. As a small business owner, you can probably relate. Many independent agency owners find themselves in an accounting crash-course when they start or take over their business. How can you beat the odds to get a grasp on your agency’s finances and position yourself for future growth?
This past year, one of our team’s major focuses was insurance agency marketing and how we can get the best tools to our Partner Platform agencies, helping them build and grow their agency brand. From our integrated Marketing Automation Manager to our Partner Connect custom website, app, and Client Portal offerings, we spent hours gaining feedback and perfecting our sales and marketing offerings.
Beyond these tools, we also provided a wealth of information on how agencies can build their brand and grow their business on our blog. As we start a new year, we hope you’ll benefit from some of the tips and tricks we’ve captured.
The year 2020 was one like no other: it provided individuals and businesses worldwide with some interesting and rarely seen challenges. Innovation, flexibility, and adaptation were required in increasing measure to reduce risk and make the most of the opportunities that came our way.
For the Partner Platform team at Strategic Insurance Software, the foundational service principles we practice every day were exercised in new ways and to new heights, helping us turn the many challenges of 2020 into some amazing successes. The growth and achievements of the team are truly remarkable.
