Content Marketing: Insurance Marketing Strategies for Your Agency

Marketing

This post is the second in a two-part series on content marketing. Check out the first post here.

When it comes to content marketing as one of your insurance marketing strategies, our parent company NuGrowth Solutions said it best. Content marketing is about:

1. Building relationships with customers and potential customers, and
2. Increasing your search engine optimization

Keep these two elements in mind when it comes to creating and sharing your content.

Get more insurance marketing strategies in our post on Insurance Agency Marketing You Can Actually Do

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Content Marketing: Insurance Marketing Strategies for Your Agency

Marketing

This post is adapted from this post and this eGuide from our parent company, NuGrowth Solutions. To find out more about NuGrowth’s content marketing services, visit nugrowth.com.

One of the most pervasive struggles for independent agencies is coming up with insurance marketing strategies. Personalized service and genuine customer care turn prospects into life-long customers, but how do you get them in the door?

One answer is content marketing. This low-cost, relatively easy, and high impact form of marketing is becoming standard. Let’s take a look at what it is, why it’s impactful, and how you as an independent insurance agency can get started.

Get more budget-friendly marketing strategies in our post on digital marketing

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Getting Your Website Seen and Heard

Marketing

There are over 400,000 Google searches every second. In a blink, hundreds of thousands of people are searching for what they need. With so many people looking for so many different things, odds are there is someone out there seeking your agency. Are you helping them find you?

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