Insurance retention or renewals are likely the top goal for
most agencies. Client retention and referrals are the dream. You can
have both. With the right tools and a solid marketing plan, your agency can
retain and gain a client base at a predictable, comfortable pace.
While many of the “old school” ways of insurance are still
valued, the idea of passive prospecting no longer holds. To stay competitive,
independence agencies need insurance prospecting software and a clear outreach
plan. Here are some of the ways agencies can up their sales and marketing game
with a few essential pieces of software.
We’re almost a month into the new year – how are you doing with your resolutions? If you’re like most people, some have stuck and others have fallen to the wayside. One resolution you need to keep is upgrading your insurance software. The digital “trend” is no longer a trend, but a must. And your agency needs to get on board to keep up.
Our next “Behind Our Insurance Agency Software” series focuses on encrypted email and signature provider RPost. Based in Los Angeles, CA, the team at RPost operates in the U.S., the U.K., and more than 100 countries worldwide.
Formed in 1999, RPost filled an emerging need in online communications. While the convenience of email made it the dominant form of business communications, the team at RPost saw a worrying trend in email security. Organizations were sending sensitive information via the web and needed to protect it.
RPost stepped up to fill that gap between convenience and security, adding legal verification to email content and attachments through encryption technology. I talked with RPost’s VP of Business Development, Jake Finnell, about how RPost brought its powerful encrypted email and esignature services to SIS and the Partner Platform community.
Comparison quoting, esignatures and e-doc processing, and other digital insurance software tools have vastly improved personalization and customer service in insurance. It’s also becoming clear that these tools are also making agencies more vulnerable to cyber-attacks. According to the Identify Theft Resource Center, cyber-attacks increased by 42% in the first quarter of 2021, affecting an estimated 51 million people.
As a community-minded, independent agency, you can’t afford to expose your customers to that risk. Not only would it affect you financially, it would also damage your reputation in the community. How can you keep your customers and agency protected?
The evolution of sales as a software (SaaS) has dramatically changed the software landscape. Thanks to their easy-to-integrate nature, more businesses use SaaS applications over desktop software to improve operations. A 2019 report found that companies with less than 50 employees had, on average, 47 SaaS apps in use across their organization.
This SaaS revolution takes shape in the insurance industry with insurtech. Based in SaaS, insurtech provides streamlined operations through integrated solutions. While agency owners recognize the benefit, many ask how to incorporate insurtech – do they implore their management system providers or take on the integrations themselves? The answer lies in what it is you as an owner want for your agency.
