Choosing an Agency Management System, Technology Trends
Your agency management system is the hub of your agency.
It’s the center of your data, the place through which almost all your processes
flow, and the one piece of technology designed to help you work more
efficiently. But chances are you haven’t updated your management system since
you first learned to use it.
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Marketing, Sales
As of today, there are at least four different generations
in the market for insurance, and their needs cover the insurance spectrum. So,
too, do the means of insurance agency marketing required to reach them. Though
there is some overlap in generational preferences, today’s independent
insurance agencies need to diversify their marketing tactics and insurance
offerings to stay relevant in an ever-changing market.
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Agency Operations, Technology Trends
Yes, we’re still talking about why you need to become a
paperless insurance office. Whether it’s saving money, increasing efficiency,
or serving customers better, paperless practices hit them all.
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Choosing an Agency Management System
Up to 86% of surveyed insurance agents agreed: digital technology and up-to-date insurance
software are critical to agency growth. At the same time, nine out of ten said “legacy software and infrastructure” were
holding them back.
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Marketing, Sales, Technology Trends
Recent research shows that, on average, Americans
spend more than two hours a day on social media. That’s a lot of time to
have a captive audience, which is why savvy agencies know social media is a key
element in a successful digital insurance marketing campaign. These agencies
leverage social media to 1) build brand awareness, 2) drive leads, and 3) serve
their customers better.
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