It’s challenging to make a business stand out in any market. When it comes to insurance agency marketing, this can be particularly challenging due to the industry’s nature. How can you differentiate your agency when all agencies provide such similar services? While quality customer care, price, and ease of service are helpful, they can only so far.
The Ghosts of Prospects Past: Insurance Prospecting Software and Strategies to Close Deals
Some say lost leads are never found, but savvy agency owners know the truth. Circling back to “lost” leads is a vital step in a successful agency development strategy. Studies show only 5-10% of leads convert in the first pass, meaning there are many well-qualified doors to knock on again.
Making Digital Insurance Personal: 5 Must-Have Features
A McKinsey study uncovered two critical digital insurance facts: digital has reduced claims expenses by up to 30% and increased customer satisfaction by more than 20%.
Serving customers better and decreasing cost? That’s music to any owner’s ears. Yet, some are still hesitant to embrace digital methods for fear they’ll make a quintessentially personal interaction impersonal.
Agency owners are right to protect that personalized customer experience: an Accenture study found 1/3rd of customers surveyed ended their relationship with a company because it felt impersonal. However, digital insurance doesn’t have to be impersonal – multiple digital agency features can increase personal interactions and overall improve service.
See how to write custom content for more personalized messaging on our blog
Top 5 Essential Insurance Tech for Customer Self-Service
Customer service is getting speedier and more personalized across industries. From banks to grocery stores, people expect to get their needs met almost immediately.
An Aspect Software report found 73% of customers want to solve their product or service issues on their own. And, 60% of customers prefer an automated self-service website or mobile app to get the job done.
These same customers are your customers. If you don’t have the insurance tech needed to match these growing expectations, you’ll be counted out. So, what tech do you need to keep up?
Read more on what customers want and how to choose the best insurance tech
Top Self-Service Insurance Tech for the Independent Agency
We’ve seen a lot change over our decades of service to independent agencies, but the recent jump in self-service tech is a whole new ballgame. We’re here to stay on top of these advances and equip our Partner agencies with the tools they need to serve their customers better. Below are the top self-service tools we’ve identified and our recent posts detailing the benefits and importance of each.
- Customer Self-Service Portals: Customers want instant access to policy information, including plan details and insurance cards. Find out how these portals can cut down service responses, saving you time and money while improving customer service. See our post “Why Agencies Fear the Self-Service Portal and Why They Shouldn’t”
- Mobile Websites & Apps: We hold a wealth of information in our pockets, and your customers expect to be able to access your agency info via that mobile device by their side. See why mobile access is critical, especially for things like submitting accident info and getting claims updates. Read our post on “Top Agency Management System Tools: The Insurance Mobile App”.
- Integrated Texting: Texting is now the number one mode for quick information exchange. Your customers expect to be able to reach you by text, and your management system needs to be able to capture that exchange with texting integration. Learn more about integrated texting in our post “Insurance Management System Musts: Integrated Texting”.
- Marketing automation: With marketing automation, you can provide customers with the information they need right when they need it. Automated messages are sent when triggered by customer actions, like clicking on “request a quote”. Get more information on how marketing automation can help customers in our post “Marketing Automation: Your Key to Omnichannel Insurance Sales”.
- Chatbots and A.I.: New to the insurance sector, chatbots and A.I. are quickly becoming commonplace in other customer-focused industries. Both help customers and prospects by routing them to the right person and immediately providing CSRs the information needed to solve the problem. See more on chatbots and other customer service software in our post on “Building a Virtual, Yet Personal Agency”.
Increasing Your Customer Connection with Partner Connect
Our Partner agencies are on the cutting edge of customer self-service with tools like integrated texting, marketing automation, and email integration, and we’re stepping things up with our latest Partner Platform addition, Partner Connect.
Partner Connect is a multi-level offering that includes a custom client self-service portal, agency mobile app, and branded website designed for customer convenience, agency availability, and brand promotion.
Read more about Partner Connect here and get in touch with an SIS team member today to find out more.
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