Digital Marketing on a Budget: Content Marketing for Your Independent Insurance Agency Demos Guides Blog Carriers FAQs Events A recent SIS survey revealed 54% of agencies are “neutral” on how they view their insurance marketing success. With limited funding and...
Effective Insurance Marketing on a Limited Budget Demos Guides Blog Carriers FAQs Events Did you know that your target customers must hear your marketing message at least seven times to influence a buying decision? The best marketing programs provide high volume...
This post is the second in a two-part series on content marketing. Check out the first post here.
When it comes to content marketing as one of your insurance marketing strategies, our parent company NuGrowth Solutions said it best. Content marketing is about:
Building relationships with customers and potential customers, and
Increasing your search engine optimization
Keep these two elements in mind when it comes to creating and sharing your content.
Take a look around your agency office: what are people doing? Checking out newspaper ads? Browsing the phonebook? Perusing a mailer they just received?
Chances are you don’t see any of these things happening in your office, on the street, or almost anywhere these days. That’s because the world of marketing has changed, and your insurance marketing strategies need to change with it.
Look again. You probably see people on their phones watching an ad between Instagram browsing, on their laptops Googling best services providers in their area, or posting a message asking for buying advice on social media.
See the difference? Marketing has gone digital. Has your agency? If you’re still stuck in the world of print, you’re already behind. Join the world of digital with these there steps.
Like any agency owner, you’re always on the lookout for ways to bring in more business. Whether it’s referrals, renewals, or adding lines, the goal is to have more people engaged in more ways with you and your agency.
Cyber security has been a concern across industries for years, but the COVID-19 pandemic accelerated risk. With more businesses moving to online operations, more data became vulnerable. This is especially true in insurance, where the use of insurance tech skyrocketed in 2020, along with incidents of cyberattacks.
Insurance is second only to legal firms as cyber criminals’ preferred industry to attack. The average agency is targeted over 100 times per year, with more than 30% of attacks succeeding. And according to PwC’s Digital Trust Insights Pulse Survey, cybercrime is expected to cost companies $10.5 trillion annually over the next four years.
Since our founding, the Partner Platform Community has grown exponentially. What started as a group of agencies and dedicated staff has exploded to contain much more. One of those additions is our group of Partner Allies. This team of insurance agency software providers started as a collection of exciting integration possibilities and grew into an ever-expanding coalition of cutting-edge insurance tech.
Another year is here, and we can already see what’s on the horizon for digital insurance—the last few years demonstrated the need for more data gathering and analysis, tech integration, and a focus on personalizing and streamlining customer service. The 2021 Independent Insurance Agent Survey found that, before the COVID-19 pandemic, about a third of agencies said they “lacked the financial or other support” to invest in digitization. However, by the end of 2020, 77% were investing in digitization, showing digital insurance is growing rapidly.
As we ring in the new year, let’s take a look at what’s on the digital insurance horizon for 2022.
