Marketing
A marketer’s goal is to find a reason to connect – a reason for the audience to care, to engage, to take any action. Otherwise, the message will be ignored, and time, effort, and money spent will be wasted.
Yet, too often insurance agency marketing takes a “spray and pray” marketing effort, putting out messaging everywhere and anywhere hoping it sticks. With so much noise and no reason to engage, results are – to put it nicely – underwhelming.
Get targeted with your insurance marketing using these content marketing tips
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Marketing
This post is adapted from this post and this eGuide from our parent company, NuGrowth Solutions. To find out more about NuGrowth’s content marketing services, visit nugrowth.com.
One of the most pervasive struggles for independent agencies is coming up with insurance marketing strategies. Personalized service and genuine customer care turn prospects into life-long customers, but how do you get them in the door?
One answer is content marketing. This low-cost, relatively easy, and high impact form of marketing is becoming standard. Let’s take a look at what it is, why it’s impactful, and how you as an independent insurance agency can get started.
Get more budget-friendly marketing strategies in our post on digital marketing
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Marketing
We recently read the 2017 Insurance Marketing Benchmarks from OutBound Engine, and one thing is clear: agencies continue to struggle with insurance marketing strategies.
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Agency Operations, Marketing
Whether it fills you with hope or dread, insurance marketing is a part of operating an independent insurance agency. You can only grow if you gain more business, and you gain more business by getting your name in front of prospects.
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Agency Operations, Marketing
If you’re in the independent insurance marketing game, you’re on a budget. As a small business, you’re making every dollar count towards serving your customers and helping your agency grow. You simply can’t afford to invest in something that won’t pay off. So, when it comes to marketing, you’re looking for a way to make your hard-earned dollar count. (more…)
