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Marketing Automation Manager

Marketing Automation Manager Campaign effectively with Marketing Automation Manager Partner’s Marketing Automation Manager (MAM) allows your insurance agency to leverage digital marketing automation strategies directly from the system. Increase the quality and...
Insurance Agency Marketing for the Generations – Gen Z

Insurance Agency Marketing for the Generations – Gen Z

When you think of “this generation” what comes to mind? Smartphones? Social media? Start-ups and freelancing?

What about insurance agency marketing?

If you’re not thinking about how to market to “this generation” – Generation Z – it’s time to start. These more than 72 million people born between 1995 and 2010 are coming of age soon, making them an important group to put on your agency’s marketing radar.

Find out about marketing to other generations in our post on marketing to Millennials and Baby Boomers

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Marketing Stats You Need to Know (Part II)

Marketing Stats You Need to Know (Part II)

As with all industries, the world of insurance marketing strategies is evolving constantly – and it can be difficult to keep pace. How are you to know what’s worth your time and what’s a passing phase? This second post in our series on Marketing Stats You Need to Know will give you answers around two marketing strategies: social media and video.

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