Planning for the future is never easy, but it can seem even
more complicated when thinking about your business’s future. When it comes to
transitions, you need insurance agency support on all sides.
Insurance retention and prospecting, though similar to other
industries, has its own nuances. As a highly personalized business, insurance
agencies need to focus on each lead segment’s specific needs and, as the sales
funnel narrows, the personal needs of each individual lead.
As businesses begin to re-open across the country, many
need to re-assess their prospecting strategy. As you look into your agency’s
insurance prospecting software and strategy, these three tools should be in
your toolbox.
After closing in response to the COVID-19 novel coronavirus, many businesses are now preparing their operations for re-opening. There are some top agency management system tools and transition tips that can apply to any change your agency experiences, including one you’ve never tackled before.
As we adjust to a new normal of work from home due to the
COVID-19 novel coronavirus, we at SIS and Partner Platform are committed to
bringing you content to help you connect effectively and safely with digital
insurance tactics.
You know data is valuable. It’s what we use daily to make decisions, and it’s what we use to measure our successes. But are you using data effectively in your agency?
A wealth of insurance tech is available to capture and manage data, and the coronavirus pandemic accelerated data use in the insurance industry. According to a survey from Insurity, over 80% of agencies plan to “invest more heavily in data and analytics” following the 2020 pandemic outbreak. And with good reason – Willis Towers Watson found that over 66% of agencies say data analytics helped them reduce expenses, and 60% say it helped increase sales.
There are many ways to improve your insurance agency management, but one of the most impactful is hiring the right people. When you have the right people for the right job, you start from an optimal point.
But how do you know who to hire? We’ve got your answers in our latest eGuide, Who You Hire Matters: The How and Why of Hiring Great Producers and Leaders.
“We all need somebody to lean on,” as Bill Withers said in his famous song Lean on Me. Yet, it can be challenging to know when and how to ask for help. Working in an independent agency, you likely need more help than you know. With a small team, everyone is usually tackling more than one job at a time, making it easy for something to fall through the cracks.
Though you may intend to put effort and thought into something, invariably other time-sensative matters comes up. For many agencies, that something is insurance agency marketing. Whether it’s a customer request, an uptick in claims, or another important measure, marketing gets put on the back burner again.
So how do you know when it’s been too long since you paid attention to your insurance marketing? There are a few signs that it’s time to get help.
