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Strategic Insurance Software (SIS) is pleased to announce the release of its newest e-guide: “Effective Insurance Marketing on a Limited Budget.” Geared toward agencies that want to increase the effectiveness of their marketing campaigns without breaking the bank, the guide focuses on key ways independent insurance agents can generate positive exposure for their agency, gain a stronger digital presence, and leverage the tools already at their disposal.

Marketing can be expensive, however, you don’t need to break the bank in order to effectively market your agency. The fundamental secret to creating a high-impact marketing plan on a limited budget is to optimize what you have and focus on capturing the customers that will provide a return on your investment.

The e-guide will help you with the following aspects of developing a cost-effective marketing for your insurance agency:

  • Engaging people with social networks – online and off
  • Getting the most of your social media use
  • Using “local search” to get more traffic to your website
  • Maintaining and building an effective website
  • Mining your agency management system

Executive Vice President of Sales for SIS, Michael Doran, sees the e-guide as another opportunity for SIS to help independent insurance agencies grow their business: “SIS is always listening to independent insurance agencies to learn how to help them solve their problems. Through these interactions and our own experience, we have learned marketing tips that we want to share with independent insurance agencies everywhere to help them grow and maintain a sustainable business.”