You’ve put a lot of time and effort into your agency’s website, crafting a great sales and service tool for your customers, partners, and employees. It’s out there and it looks good, but your work is not done. To make your website great, you need regular maintenance and updates. Just as you constantly check in and update your customers, you must do the same with your website to stay relevant and competitive.
The key to a quality site is a positive user experience. Your agency’s website must be intuitive, clean, and easy to navigate. Sometimes it can be hard to tell if it’s up to snuff, so look for signs that it’s time to update. You’re due for a re-vamp when:
Your site is NOT MOBILE READY
Mobile compatible websites are a must for any business. If your agency isn’t mobile ready, this should be your first order of business. Creating a mobile friendly website is easy and with platforms such as Squarespace, your site can go mobile with the click of a button. However, you should always preview and test first, working out any kinks before making it live.
Your site is STATIC
It’s okay to have some static elements of your website, but it should have dynamic aspects as well. Current CSS updates make it easy to add elements such as videos and social media feeds, making your page come alive to users. Look into responsive designs offering roll over and other interactive elements to keep users interested.
Your site has the ORIGINAL DESIGN
If it’s been over two years since you created your agency’s website, you’re overdue for a redesign. Trends change and your existing and potential customers will be looking for a site reflecting the current style. This means changing colors, menu navigations, and other aspects of page design. New technology quickly makes what was impossible yesterday, possible. Check out some recent design trends at 99designs.com.
Your site has OUTDATED INFORMATION
Part of making your website dynamic is keeping the information fresh. This means updating your agency’s address, phone, employee information, and including an aspect that is always changing. Include a blog, “tip of the day”, or customer testimonial to keep things current and relevant.
Check out other agency and industry sites to see how yours compares. By taking a look at other designs, you’ll get a sense of what you want in your own website.
The sispartnerplatform.com is always growing and changing to keep up with our clients, providing the resources needed to run a top-of-the-line agency. Check out some of these resources for yourself, or contact us at [email protected] to get connected.