More
than 90% of companies with more than 11 employees use a CRM to manage their
business better. This includes insurance agencies – yet a targeted CRM for
insurance agents can be hard to find and can be even harder to implement.
Independent insurance agents using the Partner Platform agency
management system are looking for a CRM that fits their agency-specific
needs. They’re looking for a CRM that:
Builds a meaningful pipeline and tracks it in a
single system
Uses shared information to deliver meaningful
coaching to producers
Better manages companies by providing insights
into why “Company A” responded to a quote while “Company B” did not
Increases understanding of lead sources and win percentage
…all within the unique constructs of independent insurance agency operations. When confronted with this challenge, we suggest agencies take the following steps to bring the right CRM into their agency.
Independent agencies are unique in how they sell
and manage new business. Your CRM system
should reflect how you do business and provide structure for greater efficiency
and improved results.
A quality
CRM experience starts with a system that integrates with your agency management
system. Once you have an integrated CRM, the next step is to ensure customizable
workflows, dashboards, and reporting, along with high-quality training and
support. With full system integration, customization, and continued support,
your agency has a solid base for successful CRM usage.
2. Audit and clean your data
Up
to 30% of data stored in CRMs is considered “not useful” to the businesses
that use it. That useless data usually stems from database neglect, with
agencies declining to clean data before transferring it to their CRM. If you
start with clean data, you’ve already saved dozens of hours of backtracking and
deleting or editing incomplete or outdated information. Save yourself the
headache and get ahead of data cleansing.
Think about how you want to use your CRM to align
processes with sales activity. Do you want to look at producer progress? See
how one industry responds to messaging versus another sector? Are you looking
to identify lead sources and win percentages?
Your answers will determine your CRM structuring:
naming conventions, critical data fields, and reporting, among other areas.
Identify these structures at the onset to avoid confusion and eliminate
backtracking to rename misallocated information or find lost data.
4. Identify prospect segments and test how best to reach them
Data segmentation and grouping is the hallmark of a
CRM. Identify segments within your data and begin organizing. Segments include prospects
in the same geographic location, businesses by industry, current versus lost
customers, and a host of others.
Once you segment your data, you can determine and
implement targeted outreach tactics for each group. The more segmentation you
have, the easier it is to understand how different groups respond to tactics. Segmentation
can also help you identify niche markets so you can pursue clients in those
markets and communicate your value.
Gain the Prospecting Tools and Training You Need with
Partner Platform
Get the customization, integration, and training
you need to get the most out of your CRM with Partner Platform.
Our integrated experience means all you need is a
single data transfer to access our
agency management system and Producer
Results Manager CRM among other tools. This all-in-one system provides data
and training consistency, ensuring your entire agency is connected within one
solution, improving your selling process and results.
Community matters. It can push us, shape us, affirm beliefs, and challenge them to make us better. That’s why we at SIS shaped our Partner Platform agency management tool around community. Whether it’s our community of Partner agencies or our partnership with local insurance groups, we believe in being a part of community whenever possible.
These are just a few of the emotions I’ve seen on both sides of the client self-service portal experience. Agencies wonder if self-service portals will render human agents irrelevant while customers feel emboldened with the freedom to get immediate service. In this context, this top agency management system tool seems like a must-have yet a no-win for independent agencies. (more…)
Choosing an agency management system can be overwhelming. The thought of overhauling your workflows, teaching staff a new system, and transferring management system data is enough to make your head hurt. But, it doesn’t have to be this onerous. (more…)
Choosing an agency management system can often feel like buying a home. It’s a big decision and will impact your life for years to come. The process can be overwhelming and time-consuming, making it one you don’t want to repeat. (more…)
Your insurance agency marketing goal is to stand out among the noise. Identifying and investing in serving a niche market is one of the most efficient and effective ways to achieve this challenging goal.
When you serve a niche market, you have less competition, making it easier to gain new customers in a specific arena. Your agency is set apart as providing “X” type of insurance, making you distinctive. PIA National’s 2022 Independent Agent Survey found that respondents devoted more than 20% of their book of business to a niche market. You, too, can capitalize on this valuable strategy.
Over the past few years, there has been a surge in insurance agency management transitions. Mergers and acquisitions specifically are on the rise, with an estimated 550 deals, up 12% from the previous year, in the first quarter of 2021. While these transitions can be profitable for owners, they can come with significant trepidation and worry from employees and customers.
As an owner, you need to start thinking ahead about how to prepare your agency for its eventual ownership transition. Whether you plan to perpetuate internally or externally, it’s essential that you prepare. That preparation includes setting your agency up for its highest valuation, prepping your team, and investing in tools and processes to bring your agency into the future.
Good partners and partnerships are critical to success in any business, but it’s crucial in technology where the pace of change and breadth of innovation is high. Insurance tech is growing fast, and it’s critical to look to progressive partners to keep up with the pace.
Why Partnerships Matter
Innovations happen everywhere, every day. Things like electric cars, an increase in IoT, the interconnectedness of tech systems in healthcare and our own homes, and other innovations significantly impact our industry. These tech advances inform how insurers can gain data to inform policies and process claims.
