Why Agencies Fear the Self-Service Portal – and Why They Shouldn’t

Why Agencies Fear the Self-Service Portal – and Why They Shouldn’t

Control. Fear. Empowerment.

These are just a few of the emotions I’ve seen on both sides of the client self-service portal experience. Agencies wonder if self-service portals will render human agents irrelevant while customers feel emboldened with the freedom to get immediate service. In this context, this top agency management system tool seems like a must-have yet a no-win for independent agencies.
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