Independent insurance agents using the Partner Platform agency
management system are looking for a CRM that fits their agency-specific
needs. They’re looking for a CRM that:
Builds a meaningful pipeline and tracks it in a
Uses shared information to deliver meaningful
coaching to producers
Better manages companies by providing insights
into why “Company A” responded to a quote while “Company B” did not
Increases understanding of lead sources and win percentage
…all within the unique constructs of independent insurance agency operations. When confronted with this challenge, we suggest agencies take the following steps to bring the right CRM into their agency.
Independent agencies are unique in how they sell
and manage new business. Your CRM system
should reflect how you do business and provide structure for greater efficiency
and improved results.
CRM experience starts with a system that integrates with your agency management
system. Once you have an integrated CRM, the next step is to ensure customizable
workflows, dashboards, and reporting, along with high-quality training and
support. With full system integration, customization, and continued support,
your agency has a solid base for successful CRM usage.
2. Audit and clean your data
to 30% of data stored in CRMs is considered “not useful” to the businesses
that use it. That useless data usually stems from database neglect, with
agencies declining to clean data before transferring it to their CRM. If you
start with clean data, you’ve already saved dozens of hours of backtracking and
deleting or editing incomplete or outdated information. Save yourself the
headache and get ahead of data cleansing.
Think about how you want to use your CRM to align
processes with sales activity. Do you want to look at producer progress? See
how one industry responds to messaging versus another sector? Are you looking
to identify lead sources and win percentages?
Your answers will determine your CRM structuring:
naming conventions, critical data fields, and reporting, among other areas.
Identify these structures at the onset to avoid confusion and eliminate
backtracking to rename misallocated information or find lost data.
4. Identify prospect segments and test how best to reach them
Data segmentation and grouping is the hallmark of a
CRM. Identify segments within your data and begin organizing. Segments include prospects
in the same geographic location, businesses by industry, current versus lost
customers, and a host of others.
Once you segment your data, you can determine and
implement targeted outreach tactics for each group. The more segmentation you
have, the easier it is to understand how different groups respond to tactics. Segmentation
can also help you identify niche markets so you can pursue clients in those
markets and communicate your value.
Gain the Prospecting Tools and Training You Need with
Get the customization, integration, and training
you need to get the most out of your CRM with Partner Platform.
Our integrated experience means all you need is a
single data transfer to access our
agency management system and Producer
Results Manager CRM among other tools. This all-in-one system provides data
and training consistency, ensuring your entire agency is connected within one
solution, improving your selling process and results.
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Everyone loves to get two for the price of one. It’s the beauty of doubling your money and getting more done in half the time: a win-win for all. The digitization of insurance has made that “two for one” thrill possible with insurance marketing tools that double as customer service tools, too. And it all begins with data.
The COVID-19 pandemic accelerated digitation across industries, and insurance was no exception. Part of the acceleration included a rise in direct-to-consumer (DTC) purchases. More people started buying goods and services online, cutting out in-person or phone interactions. That rise in DTC increased access to customer data.
“We saw a company that reminded us of our agency.”
This is a sentiment we often hear from our Partner Platform agencies – that they saw themselves in our team and us. That’s what makes us more than a provider but a real partner with each agency we serve.
The community we created echoes that partnership: it’s fueled by innovative collaborators in our agency, technology, and industry partners. With their help, we’re able to stay ahead of the curve and equip our Partner Platform agency management system and insurance CRM to harness future opportunities while providing the service and care our agency customers appreciate today.
This past year was one like no other. With the entire world forced to move to digital work rapidly, many industries felt growing pains and suffered from the sudden shifts. One industry that didn’t was insurtech.
The term “insurtech” applies to a variety of digital tools used in the insurance industry. Everything from a client portal to an integrated rater are insurtech. Overall, insurtech removes barriers in insurance, speeding up enrollment and claims processing, among other procedures, making it easier for agencies to grow their business and serve their customers.