Marketing, Sales
The Insurtech
revolution is in full force. That means insurance agency marketing is
evolving at a rapid clip, and those who can’t keep up will be left behind.
Here’s a few key stats that provide insight on what’s happening in the world of
insurance agency marketing so you can stay up to speed.
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Marketing, Sales
Some say lost leads are never found, but savvy agency owners know the truth. Circling back to “lost” leads is a vital step in a successful agency development strategy. Studies show only 5-10% of leads convert in the first pass, meaning there are many well-qualified doors to knock on again.
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Marketing, Sales
Data is the new gateway to insurance agency marketing success. And with good reason – according to McKinsey & Company, companies with data collection and analysis processes are 2x as likely to be more profitable than average. Investment in data has far-reaching effects, starting with honing in on effective, high-yield insurance marketing techniques. Some of the critical marketing questions data can answer include:
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Marketing, Sales
There’s no shortage of insurance prospecting software out there. But quantity does not equate quality. You need the right tools to match your prospect and customer needs to run a successful agency.
Our partners at Independent Insurance Agents & Brokers of America (Big “I”)’s Agents Council for Technology (ACT) have got you covered. They’ve outlined the customer experience and the independent agency technology necessary to make that experience fruitful.
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Agency Operations, Technology Trends
A McKinsey study uncovered two critical digital insurance facts: digital has reduced claims expenses by up to 30% and increased customer satisfaction by more than 20%.
Serving customers better and decreasing cost? That’s music to any owner’s ears. Yet, some are still hesitant to embrace digital methods for fear they’ll make a quintessentially personal interaction impersonal.
Agency owners are right to protect that personalized customer experience: an Accenture study found 1/3rd of customers surveyed ended their relationship with a company because it felt impersonal. However, digital insurance doesn’t have to be impersonal – multiple digital agency features can increase personal interactions and overall improve service.
See how to write custom content for more personalized messaging on our blog
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