Marketing
It’s never been fair for Generation X. Grouped between one of the largest generational groups (Baby Boomers) and another that remains tantalizingly interesting to marketers (Generation Y, aka Millennials), Gen X is the forgotten middle child.
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Change Management, Perpetuation
Agency succession is coming. You have two choices: make it happen or let it happen to you.
As an independent agency owner, you know the first option is the best. Taking control of your succession planning means you’re ready when the time comes. To prepare, you need to do things like choose a successor, determine your agency’s worth and have the right insurance agency support procedures in place. In short, you need to think about three areas: People, Profit, and Process.
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Agency Operations
Every minute counts when it comes to your agency operations. There’s no time to waste in an industry with such tight margins. The difference between gaining and losing a customer can come down to which agency reached out first, so quick action is valued. But, speed isn’t the only factor – quality counts, too. How can you speed up your agency operations without sacrificing your personalized service?
Get more tips to improve agency operations with these Top Sites to Streamline Agency Operations
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Agency Operations, Change Management, Technology Trends
The average insurance agent is 59 years old. That means they’ve lived through multiple insurance agency systems, having been in the workforce through the advent of PCs, the rise and fall of CD-ROMs, the introduction of email and Google, and a whole host of other major technological changes. And it’s time to embrace another.
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Marketing
When you think of “this generation” what comes to mind? Smartphones? Social media? Start-ups and freelancing?
What about insurance agency marketing?
If you’re not thinking about how to market to “this generation” – Generation Z – it’s time to start. These more than 72 million people born between 1995 and 2010 are coming of age soon, making them an important group to put on your agency’s marketing radar.
Find out about marketing to other generations in our post on marketing to Millennials and Baby Boomers
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