3 tools insurance agencies can use to maximize their Facebook reach

While there is a lot of buzz about social media these days, there are still quite a number of folks who question its effectiveness as a marketing tool. Some because they don’t understand it, others because there only exposure has been seeing updates about their neighbors new dog, or what their old high school friend is making for dinner. In reality the practice of using Facebook as a marketing tool is alive and well in both the B2B and B2C sectors.

In case you are wondering if Facebook is really a good place to create brand awareness for your agency, consider the following stats (taken from Facebook).

  • Facebook has more than 800 million active users
  • More than 50% of these active users log on to Facebook in any given day
  • The average Facebook user has 130 friends
  • The average Facebook user is connected to 80 community pages, groups and events

But just having a company page won’t do much for you. Just as with any other form of marketing, you need a consistent and well thought out plan in order to make the most of Facebook. You also need to know how to use the tools it has to offer.

Reading the following article is a step in the right direction.

In a recent article for ACT, Three Tools for Maximizing Your Agency’s Facebook Reach, Progressive’s Kevin Ament gives an easy-to-understand primer for agents looking to expand their sphere of influence in the social media world – specifically with Facebook.

He explains step by step how you can effectively use the Tagging, Questioning and Contest features to “extend your reach on Facebook, engage existing fans and build connections with other businesses in your community.”

  • Tagging – “By tagging their Facebook pages, 1,000 additional fans (primarily small business owners and motorcycle owners) have the opportunity to see your update.
  • Questioning“As your fans vote, the poll posts to their individual News Feeds, bringing your philanthropic message to their friends and family.”
  • Contest – “Using a third party vendor, Facebook allows you to host contests on your agency’s page. You can choose from several different types, including photo, video, sweepstakes, trivia and more. These contests can be used to build Facebook fans, generate customer engagement, and leverage your fans’ networks to generate prospects and build broader awareness of your agency.”

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