A recent SIS survey revealed 54% of agencies are “neutral” on how they view their marketing success. “Some days we see results, some days we don’t. Overall, we’re unsure of our success,” many reported. This kind of vagueness is unsettling—how can an agency improve its marketing efforts without a clear picture of its current status?
To add to the problem, 66% of agencies budget only 1-5% for marketing.
With limited funding and performance uncertainty, it’s no wonder over half of agencies surveyed identified their largest marketing problem as “(u)nderstanding how much to invest in marketing, and whether it’s worth the investment.”1
Those with successful marketing campaigns can testify: digital marketing is worth the investment.
But how do you do it?
SIS’ latest whitepaper Digital Marketing on a Budget: Content Marketing for Your Independent Insurance Agency, is designed to help agencies without a lot of marketing background conquer the learning curve. It highlights the tools, strategy, execution, and measurement needed for a successful, measureable ongoing effort.
In this whitepaper, you will learn:
- The tools you need to implement a successful strategy
- How to create a content marketing plan
- The importance of the buyer persona
- And more marketing methods for continual success
Download the whitepaper here. For more insights on integrating marketing into your agency practices, check out our latest webinar Agency Marketing on a Budget and the marketing strategies section on our blog. Questions? Contact us at 800.747.9273.