“Google it.”

This phrase has become commonplace – the answer for everything from “what are those song lyrics?” to “which car should I buy?”. The internet is now the number one source for information gathering and decision making. This means your insurance agency website design is critical: it is where most of your prospects and customers will interact with your brand.  It may even be how they find you in the first place.

website design

Your insurance agency website design plays an important role in gaining new business and retaining customers. So it needs to make an impact – and a positive one at that.

An effective insurance agency website is one that is attractive, informative, useful, and engaging.


Use pleasing elements, such as a “sticky menu” that stays glued to the top or side of the screen. A sleek design– something clean and bright – provides a positive user experience. Stick to one or two colors and minimal graphics, all of which should communicate your agency’s brand. Less is more here. Don’t overload pages with text. Get to the point using bulleted lists or other methods to break things up. Finally, stick to one or two font styles as anything more makes your site seem chaotic.


People come to your agency website to learn: about your team, your services, and what makes you stand apart. Bring the most important information to the forefront such as links to your contact, about, services, and request a quote pages. Users should be able to navigate to these pages from anywhere on your site. Include a search bar at the top of each page to allow users to easily find the relevant information they need.


Your insurance agency website design must serve users’ needs. Prospective customers need access to online quotes and your service list, but they will also look for ways your site serves your current customers. Online payments, access to policy information, printable ID cards, and online claims processing are appealing. Any way to make service faster and more convenient is a plus.


Users should be able to interact with your agency website, and access your agency through it – from anywhere, at any time, on any device.  The first step is a responsive design, meaning your site will adapt depending on what is used to view it: phone, tablet, laptop, or another device. Adding social streams (Facebook, Twitter, LinkedIn) increases users interaction. Finally, an interactive help center can help your customers troubleshoot issues faster. The ability to live chat with agents or get an immediate email response to resolve issues creates a positive user experience.

Other Marketing Resources

Your website is an important part of your agency’s brand and a valuable marketing tool. SIS has a multitude of resources to help you build your brand, including more tips on how to continually improve your online presence. Check out our other agency resources here, or contact us to find out how our team can help your agency grow.

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