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6 Key Blogs for Insurance Prospecting in Your Agency

6 Key Blogs for Insurance Prospecting in Your Agency

Agency Operations, Marketing

Insurance prospecting can seem like mysterious business. Insurance is something everyone needs, so why aren’t your phones ringing off the hook? You may be using ineffective tools or searching for prospects in the wrong places. Whatever the case, your agency would like to attract more business.

Check out these top posts on insurance prospecting to help you tackle your biggest hurdles.

Six Key Blogs for Insurance Prospecting

  1. How Do Insurance Agents Get Clients? You May Be Surprised

A great starting place for those who feel stuck when it comes to finding new business. Provides a step by step guide to gaining new prospects in almost any situation.

  1. 4 Principles to Gain Insurance Prospects

More helpful tips on gaining prospects, but with a focus on the bigger picture. This post looks at how you can shape your overall agency messaging and practices to attract the right clients to your agency.

  1. Are You Prospecting Right? 5 Questions to Ask

Once you’ve gained leads, the next step is converting them to clients. Do you have a process in place for tracking, follow-up, and other cultivation? Ask your self these five questions to see if your agency is primed for lead conversion.

  1. Becoming A Winning Sales Team

One of our most popular posts, breaking down a winning sales methodology. Written by one of our resident sales experts, this post covers everything from the tools you need to the markets you should tap.

  1. 4 Steps to Better Insurance Customer Relationships

Growing business isn’t just about gaining customers; it’s about keeping them. Our Client Service Manager outlines how to keep these important relationships growing year after year.

  1. Top Agency Reports to Gauge Sales Success

A final factor in sales success is measuring it. Find out how to measure your growth and identify areas for further improvement.

More Tips from Real Agencies

Most of our prospecting insights come right from our Partner XE agencies. In fact, every Partner XE update is inspired by what we hear from agencies in our informal conversations and regular agency workgroup meetings. It’s this practical input that makes our Partner Platform so successful.

You can get tips right from these agency owners – check out their stories on our client stories page. And, to find out more about our integrated client and agency management Partner Platform, contact us at [email protected].

Marketing Stats You Need to Know (Part II)

Marketing Stats You Need to Know (Part II)

Marketing

As with all industries, the world of insurance marketing strategies is evolving constantly – and it can be difficult to keep pace. How are you to know what’s worth your time and what’s a passing phase? This second post in our series on Marketing Stats You Need to Know will give you answers around two marketing strategies: social media and video.

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Content Marketing: Insurance Marketing Strategies for Your Agency

Content Marketing: Insurance Marketing Strategies for Your Agency

Marketing

This post is the second in a two-part series on content marketing. Check out the first post here.

When it comes to content marketing as one of your insurance marketing strategies, our parent company NuGrowth Solutions said it best. Content marketing is about:

  1. Building relationships with customers and potential customers, and
  2. Increasing your search engine optimization

Keep these two elements in mind when it comes to creating and sharing your content.

Get more insurance marketing strategies in our post on Insurance Agency Marketing You Can Actually Do

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3 Steps to Get Started in Digital Insurance Marketing

3 Steps to Get Started in Digital Insurance Marketing

Marketing

Take a look around your agency office: what are people doing? Checking out newspaper ads? Browsing the phonebook? Perusing a mailer they just received?

Chances are you don’t see any of these things happening in your office, on the street, or almost anywhere these days. That’s because the world of marketing has changed, and your insurance marketing strategies need to change with it.

Look again. You probably see people on their phones watching an ad between Instagram browsing, on their laptops Googling best services providers in their area, or posting a message asking for buying advice on social media.

See the difference? Marketing has gone digital. Has your agency? If you’re still stuck in the world of print, you’re already behind. Join the world of digital with these there steps.

Upgrade your marketing game with Insurance Marketing You Can Actually Do

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Digital Insurance and What it Means for Independent Insurance Agents

Digital Insurance and What it Means for Independent Insurance Agents

Agency Operations, Technology Trends

From the moment you work up till now, you have likely utilized some form of technology to do something for you. Whether it was Alexa, Siri, Google Home, or some other type of digital assistant, you’re not alone in relying on technology to make your life easier. But, as an insurance agency, have you considered how this culture of self-service tech impacts your business? How can independent insurance agents like you embrace the power of digital?

Dive into the digital age by harnessing the power of digital marketing

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