Your independent insurance agency’s website is your storefront to online insurance shoppers. If your “storefront” looks stale and dreary, you won’t have any customers. But, if you use your website right, it can be an excellent sales and service resources for you and...
In our last post, we explored some of the more traditional means of lead generation within the insurance industry. Although these traditional methods are impactful, in order to diversify your efforts, your independent insurance agency should also employ newer, digital...
Your independent insurance agency’s success lies in your client base and client service – gaining and keeping clients is what keeps you going. Although you may have a solid client base today, you know the fluid nature of the insurance business, and are always on the...
After covering ways to make your site attractive, searchable and actionable, it’s time to think about whether or not the tactics you’re using are working. Your site, like your agency, is unique, and what works for others may not work for you and your client base. To...
In this third post on improving your independent insurance agency’s website, we focus on your site’s content. There is some content that is obvious to include, like your agency’s contact information and a description of your services, but just having the bare minimum...
In our last post, we looked at ways to make your website stand out, showing your agency’s reliability and great service. But, no matter how great your website is, it doesn’t mean much if it can’t be found. Most potential clients will do an online search for...
Your website is the online storefront to your independent insurance agency. When potential clients go window shopping, you want them to stop at your agency and come in. If your website looks sloppy or outdated, you’ll give the impression that your agency is sloppy and...
The world of marketing can be a scary, uncertain place, especially with new online marketing capabilities introduced almost daily. To make matters worse, most local insurance agencies don’t have a dedicated marketing team. Although it’s best to have at least one...
Today Agency Marketing Partners (AMP), strategic partner that provides digital marketing solutions for independent insurance agencies, announced the findings of their study of digital marketing strategies used by independent insurance agencies. Results show that...
Strategic Insurance Software (SIS) is pleased to announce the release of its newest e-guide: “Effective Insurance Marketing on a Limited Budget.” Geared toward agencies that want to increase the effectiveness of their marketing campaigns without breaking the bank, the...