Connecting with clients in a wired world presents a whole new approach when growing an insurance agency. Most consumers today rely on social media, as well as friends and family, opposed to promotions and advertisements to form their decisions about products and...
Independent Insurance Agencies Must Plan for Future Growth Right now, there are many factors affecting the growth and success of insurance agencies. Factors such as the internet, generational differences, legislation, case law, the economy, the soft market, and the...
Go Where Your Prospects Gather Sometimes you read something and get an “ a ha” moment. For me, reading insurance tech guru Steve Anderson’s recent post Create A Balanced Approach to Marketing was one of those times. It is not that what he said was really anything...
Practical Resolutions – and tips on how to keep them. As we turn the corner into the New Year, everyone seems to be making a resolution of one sort or another. Some want to lose weight, others want to cut out sugar,quit smoking, exercise more, spend more time with the...
If we all had an infinite amount of money we could throw our marketing dollars to the wind – putting money into the fad of the moment or whatever happened to suit our fancy at the time. But if that were the case, would we really be working the business or would we be...
Independent insurance agencies can benefit from a strong online presence At SIS we are vested in providing information and technology that helps independent insurance agents streamline their workflow, increase market share and grow their business. Because of that, we...
With Facebook, Timing Can be Everything Since we have been talking about social media lately, and since more and more independent insurance agents appear to be using it successfully. It seemed like a good idea to pass along some insights and Facebook tips we gained...
Social Media for Independent Insurance Agents Young insurance agents and young consumers advocate social media and digital marketing Social Media for Independent Insurance Agents is a hot topic these days. It is tough to talk about insurance and marketing without the...
Digital Marketing for Independent Insurance Agents Enhancing traditional insurance marketing methods with online tools and resources: Digital Marketing is an important tool for Independent Insurance Agents, however, in an age of constant change and innovation in the...
Independent Agents Share Their Insurance Marketing Strategies People like to talk about “growth” but growing is rarely easy. Especially growing an independent insurance agency. Retaining or expanding existing client relationships and developing new client...