Like putting together a championship team, growing sales is something every insurance agency owner wants, talks about, and works toward. But, comparatively few are adept at achieving and sustaining growth. How can you boost insurance sales and become that winning...
7 Agency Practices to Improve Client Retention
Many agencies make a mistake in their business planning. They focus solely on how to get new insurance clients. But, client retention is a core aspect of maintaining agency profitability and is essential for agency growth. As noted by Harvard Business Review,...
5 Elements to Cracking the Insurance Sales Code
We’ve cracked the insurance sales code – and the key is your independent agency website. Your agency’s website is the endpoint for your insurance marketing strategies. All channels funnel prospects to your site, making it the critical piece to move them to customers....
Getting the Gecko: Independent Insurance Marketing Tips
Whether it fills you with hope or dread, insurance marketing is a part of operating an independent insurance agency. You can only grow if you gain more business, and you gain more business by getting your name in front of prospects. This post is a summary of our...
Making Your Dollar Count: Insurance Marketing
If you’re in the independent insurance marketing game, you’re on a budget. As a small business, you’re making every dollar count towards serving your customers and helping your agency grow. You simply can’t afford to invest in something that won’t pay off. So, when it...
Stumped: How to Jump-Start Your Insurance Marketing
A recent report showed 24% of respondents didn’t know where to focus their insurance marketing efforts. Discover six insurance marketing resources to help your agency build its brand and gain business.
What’s Your Insurance Marketing Strategy?
Insurance agency marketing is a game of results. Whether you hire an experienced producer or build a sales team from scratch, there are performance expectations. But, expectations without structure is a recipe for disappointment. Consistency and focus are key...
Keep Reading! Elements of an Engaging Agency Website
Get tips on how to make your independent insurance agency website attract and keep the attention of potential customers.
The Secret to Insurance Customer Retention
What do your customers want? The answer can seem a mystery. It can be frustratingly difficult to decipher this key to insurance customer retention.
The Power of Community Among Independent Insurance Agents
Hear how SIS strives to serve independent insurance agents and their communities through Partner XE.