Responsive website design refers to designing a website that presents itself in the best possible way for the device it’s being viewed on. The SIS website uses responsive design, so if you’re using a desktop computer try changing the width of this window from...
Your website is complicated mix of technology and marketing. It’s an intersection of many of your agency’s services, helping you gain new customers and keep the ones you have. Because of the important role of your website, it’s important that you invest in it and make...
Just a few years ago marketing your independent insurance agency meant putting an ad on TV or in the newspaper. Though TV, radio, and print media are still vital ways to market your business, they are not the only outlets available promote your agency, nor are they...
As an independent insurance agent, finding a cost-efficient marketing strategy that fits your style, budget, and business needs can be quite a challenging feat. In our previous blog titled “An Introduction to Effective Insurance Marketing on a Limited Budget” we...
Many insurance agencies are now marketing their company online. The key to doing this correctly, without spending too much money is a challenge for many agencies to overcome. Another key item to focus on when setting up a digital marketing campaign is search engine...
According to an article written by Angelyn Treutel titled Top 10 Reasons to Use an Agency Management System, “90% of agencies use an agency management system.” Large or small, an agency management system not only increases efficiency and reduces costs, but also...
Did you know that your target customers need to hear your marketing message at least seven times to influence a buying decision? The best marketing programs provide high volume exposure and repeat touches in the market. This poses no problem for the big insurance...
Staying ahead in a wired world is not as challenging as you think. Setting up a Google+ business account is simple to do and a lot of fun as well! If you are interested in getting started today, click here. Google+ will walk you through the steps necessary to set up...
Recently, Steve Anderson wrote a follow-up to Stop Whining: Embrace Google+ titled Another Reason to Embrace Google+ . In this article, Anderson points out that most insurance agencies are local businesses, and local businesses need to advertise locally; hence the...
Stop Whining: Embrace Google+ was recently published by the Executive Editor of The Steve Anderson Report (TAAR) Steve Anderson. In this article, Anderson explains that though you may currently be using Facebook for your personal lines and LinkedIn for your business...