As we adjust to the restrictions in place to slow the spread of the global COVID-19 (novel coronavirus) pandemic, we offer solutions for insurance agencies to mitigate loss and keep their community safe. Many independent agencies grew out of sheer grit and...
Big-name insurance companies have no problem getting their name in front of consumers. You already know their tag lines and spokespeople (or animals), and it may feel daunting to compete with these seeming giants. But, the digital revolution shrunk the gap in...
Mobile apps are quickly becoming the latest “must-have” for top agency management systems. And it’s no surprise – mobile has taken over everywhere. Smartphone users check their mobile phones an average of 63 times a day. More than 60% of U.S. consumers prefer mobile...
Insurance retention or renewals are likely the top goal for most agencies. Client retention and referrals are the dream. You can have both. With the right tools and a solid marketing plan, your agency can retain and gain a client base at a predictable, comfortable...
While many of the “old school” ways of insurance are still valued, the idea of passive prospecting no longer holds. To stay competitive, independence agencies need insurance prospecting software and a clear outreach plan. Here are some of the ways agencies can up...
As of today, there are at least four different generations in the market for insurance, and their needs cover the insurance spectrum. So, too, do the means of insurance agency marketing required to reach them. Though there is some overlap in generational preferences,...
Recent research shows that, on average, Americans spend more than two hours a day on social media. That’s a lot of time to have a captive audience, which is why savvy agencies know social media is a key element in a successful digital insurance marketing campaign....
The Insurtech revolution is in full force. That means insurance agency marketing is evolving at a rapid clip, and those who can’t keep up will be left behind. Here’s a few key stats that provide insight on what’s happening in the world of insurance agency marketing so...
Some say lost leads are never found, but savvy agency owners know the truth. Circling back to “lost” leads is a vital step in a successful agency development strategy. Studies show only 5-10% of leads convert in the first pass, meaning there are many well-qualified...
Data is the new gateway to insurance agency marketing success. And with good reason – according to McKinsey & Company, companies with data collection and analysis processes are 2x as likely to be more profitable than average. Investment in data has far-reaching...