This post is the second in a two-part series on content marketing. Check out the first post here. When it comes to content marketing as one of your insurance marketing strategies, our parent company NuGrowth Solutions said it best. Content marketing is about: Building...
Take a look around your agency office: what are people doing? Checking out newspaper ads? Browsing the phonebook? Perusing a mailer they just received? Chances are you don’t see any of these things happening in your office, on the street, or almost anywhere these...
Like any agency owner, you’re always on the lookout for ways to bring in more business. Whether it’s referrals, renewals, or adding lines, the goal is to have more people engaged in more ways with you and your agency. A good first step to gaining business is looking...
A marketer’s goal is to find a reason to connect - a reason for the audience to care, to engage, to take any action. Otherwise, the message will be ignored, and time, effort, and money spent will be wasted. Yet, too often insurance agency marketing takes a “spray and...
Your agency is built on trust. You gain and keep customers because they trust you to deliver on your promises and genuinely care for their needs. How do you establish that trust? It all starts by building a relationship. Think about your longest running and most...
This post is adapted from this post and this eGuide from our parent company, NuGrowth Solutions. To find out more about NuGrowth’s content marketing services, visit nugrowth.com. One of the most pervasive struggles for independent agencies is coming up with insurance...
There are over 400,000 Google searches every second. In a blink, hundreds of thousands of people are searching for what they need. With so many people looking for so many different things, odds are there is someone out there seeking your agency. Are you helping them...
We recently read the 2017 Insurance Marketing Benchmarks from OutBound Engine, and one thing is clear: agencies continue to struggle with insurance marketing strategies. OutBound surveyed over 240 agents on how they brought in business. Though each had some...
A recent SIS post provided some solid steps and insights on how to be a winning sales team, turning prospects into clients. But, there are two pieces to the pie of how to get insurance clients – you need to find prospects first. There are hosts of techniques and...
You recently heard from us around ideas for building a successful sales team, answering the age-old question: “how do insurance agents get clients?” Some of the key ideas we shared were: Planning – beginning with the end in mind and working towards your goals....