Insurance retention or renewals are likely the top goal for most agencies. Client retention and referrals are the dream. You can have both. With the right tools and a solid marketing plan, your agency can retain and gain a client base at a predictable, comfortable...
While many of the “old school” ways of insurance are still valued, the idea of passive prospecting no longer holds. To stay competitive, independence agencies need insurance prospecting software and a clear outreach plan. Here are some of the ways agencies can up...
According to Pew Research Center, 95% of Americans own a cell phone. And 90% of texts sent to those phones are answered within three minutes, making it no surprise texting response rate is 8x higher than email. That’s some serious marketing capital your agency needs...
We’re almost a month into the new year – how are you doing with your resolutions? If you’re like most people, some have stuck and others have fallen to the wayside. One resolution you need to keep is upgrading your insurance software. The digital “trend” is no longer...
Your agency management system is the hub of your agency. It’s the center of your data, the place through which almost all your processes flow, and the one piece of technology designed to help you work more efficiently. But chances are you haven’t updated your...
Yes, we’re still talking about why you need to become a paperless insurance office. Whether it’s saving money, increasing efficiency, or serving customers better, paperless practices hit them all. U.S. companies spend over $120 billion each year printing paper forms –...
Recent research shows that, on average, Americans spend more than two hours a day on social media. That’s a lot of time to have a captive audience, which is why savvy agencies know social media is a key element in a successful digital insurance marketing campaign....
A McKinsey study uncovered two critical digital insurance facts: digital has reduced claims expenses by up to 30% and increased customer satisfaction by more than 20%. Serving customers better and decreasing cost? That’s music to any owner’s ears. Yet, some are still...
You need new customers to stay in business. It’s a truth all agency owners know, and one that plagues many. Identifying and closing leads seems like a never-ending struggle. Often, these same struggling owners aren’t investing in insurance prospecting software....
Customer service is getting speedier and more personalized across industries. From banks to grocery stores, people expect to get their needs met almost immediately. An Aspect Software report found 73% of customers want to solve their product or service issues on their...