Blog
Content Marketing: Insurance Marketing Strategies for Your Agency
This post is the second in a two-part series on content marketing. Check out the first post here. When it comes to content marketing as one of your insurance marketing strategies, our parent company NuGrowth Solutions said it best. Content marketing is about: Building...
3 Steps to Get Started in Digital Insurance Marketing
Take a look around your agency office: what are people doing? Checking out newspaper ads? Browsing the phonebook? Perusing a mailer they just received? Chances are you don’t see any of these things happening in your office, on the street, or almost anywhere these...
Digital Insurance and What it Means for Independent Insurance Agents
From the moment you work up till now, you have likely utilized some form of technology to do something for you. Whether it was Alexa, Siri, Google Home, or some other type of digital assistant, you’re not alone in relying on technology to make your life easier. But,...
Who are You Marketing To? Millennials vs. Boomer Insurance Marketing
Like any agency owner, you’re always on the lookout for ways to bring in more business. Whether it’s referrals, renewals, or adding lines, the goal is to have more people engaged in more ways with you and your agency. A good first step to gaining business is looking...
Insurance Agency Marketing You Can Actually Do
A marketer’s goal is to find a reason to connect - a reason for the audience to care, to engage, to take any action. Otherwise, the message will be ignored, and time, effort, and money spent will be wasted. Yet, too often insurance agency marketing takes a “spray and...
How Do Insurance Agents Get Clients? You May Be Surprised
Your agency is built on trust. You gain and keep customers because they trust you to deliver on your promises and genuinely care for their needs. How do you establish that trust? It all starts by building a relationship. Think about your longest running and most...
Content Marketing: Insurance Marketing Strategies for Your Agency
This post is adapted from this post and this eGuide from our parent company, NuGrowth Solutions. To find out more about NuGrowth’s content marketing services, visit nugrowth.com. One of the most pervasive struggles for independent agencies is coming up with insurance...
Top Agency Reports to Gauge Sales Success
Reports are the window to your agency’s future. They tell you where you’re performing well and highlight areas to improve. And, since all your agency data is stored in your management system, they’re easy to obtain. If you’re just getting started with reports, it can...
Getting Your Website Seen and Heard
There are over 400,000 Google searches every second. In a blink, hundreds of thousands of people are searching for what they need. With so many people looking for so many different things, odds are there is someone out there seeking your agency. Are you helping them...
Taking the Chance Out of Choosing an Agency Management System
When choosing an agency management system, it can feel like you’re sitting at the poker table. Livelihood and legacy are on the line. If you pick the wrong system, you stand to lose efficiency, time and money. If choose correctly, you win a partner that will help...