Blog
Digital Marketing on a Budget Whitepaper Now Available
A recent SIS survey revealed 54% of agencies are “neutral” on how they view their marketing success. “Some days we see results, some days we don’t. Overall, we’re unsure of our success,” many reported. This kind of vagueness is unsettling—how can an agency improve its...
Strategic Insurance Software Announces Partner XE 2016 Update
Columbus, OH – Strategic Insurance Software (SIS), providers of Partner XE, a leading agency management system for independent agents, today announced the upcoming release of Partner XE 2016. This latest version reflects the ongoing collaboration between SIS and its...
4 Essential Questions – Defining Your Brand for Insurance Customer Retention
When you think of branding, what comes to mind? Perhaps you feel your agency has a solid brand, or maybe branding seems like a nebulous, confusing exercise. No matter where your agency falls, defining and maintaining your brand is an essential part of insurance...
Beyond Insurance Customer Retention – Steps to Keeping Your Customers and Gaining Referrals
Insurance customer retention is a primary goal for most agencies. Although it's much easier to retain customers than gain new ones, you need to do both to sustain your agency. How can you both gain and retain customers? First, hone your product and services. A strong...
Prospects to Clients: Boost Independent Insurance Sales with Your Agency Management System
Quality insurance providers know what is at the heart of sales: relationships. Independent insurance sales in particular focuses on getting to know prospective customers, and connecting them with the coverage. True insurance sales is helping people get what they need....
4 Essential Elements for Your Insurance Agency Website
“Google it.” This phrase has become commonplace – the answer for everything from “what are those song lyrics?” to “which car should I buy?”. The internet is now the number one source for information gathering and decision making. This means your insurance agency...
Back by Popular Demand: How to Choose an Agency Management System
With over 70 different management systems on the market, it can be difficult to determine which one to select for your agency. This is not a one size fits all experience –what is right for other agencies may not be right for you. To add to the stress, a great system...
Top 5 Agency Processes That Need to Be Paperless
At this point in the digital age, most agencies are aware of the benefits of going paperless. Your agency can save time and money by offering paperless quotes and the ability to esign insurance documents, among other paperless processes. Eliminating paper frees up...
Digital Insurance Marketing: Tips for Search Engine Marketing
Creating and maintaining your agency’s digital presence is a must for success. Agency online visibility has moved from beneficial to necessary, and with it comes the challenge of digital marketing. No matter how engaging your agency’s website is, if no one can find...
Happy Holidays from SIS!
With the holidays upon us, all of us at SIS wish you and yours a safe and happy season of celebrating! We want you and your agency to receive the best service and care, and hope this holiday poem reminds you of our dedication to you! (To the tune of “Santa Claus is...