As we adjust to the restrictions in place to slow the spread of the global COVID-19 (novel coronavirus) pandemic, we offer solutions for insurance agencies to mitigate loss and keep their community safe.
“All things being equal, people want to buy from those they like.”
This paraphrase from speaker and author Bob Burg says a lot about how to get insurance clients. Independent agents emphasize the relationship piece of the client acquisition equation, and rightly so. It’s the key differentiator for the industry and the best way to stand out from the constant marketing of the large captives.
But how and to where do you broadcast your agency’s value? There are some key elements to making your name known and making it stick. (more…)
A marketer’s goal is to find a reason to connect – a reason for the audience to care, to engage, to take any action. Otherwise, the message will be ignored, and time, effort, and money spent will be wasted.
Yet, too often insurance agency marketing takes a “spray and pray” marketing effort, putting out messaging everywhere and anywhere hoping it sticks. With so much noise and no reason to engage, results are – to put it nicely – underwhelming.
Like putting together a championship team, growing sales is something every insurance agency owner wants, talks about, and works toward. But, comparatively few are adept at achieving and sustaining growth.
How can you boost insurance sales and become that winning team?
Many agencies make a mistake in their business planning. They focus solely on how to get new insurance clients. But, client retention is a core aspect of maintaining agency profitability and is essential for agency growth. As noted by Harvard Business Review, improving retention by even a tiny margin can dramatically impact your business.
Partner Platform announces seamless integration with Rocket Referrals – expanding marketing automation capabilities to send timely communications, cross-sell policies, and measure client satisfaction while building long-term relationships with their insureds.
How did the COVID-19 pandemic change your insurance agency management?
Most agencies are emerging from pandemic lockdown with their business still healthy – perhaps even healthier for those that benefitted from restrictions that reduced claims. An agency that emerges from such an immediate and drastic change with economic strength speaks to their resilience and preparation.
Are you intentional about your insurance agency marketing? If you’re sailing by on your current client base and waiting for the phone to ring, you’ll soon be left behind. As one of our clients recently said, the “order-taker” agencies are quickly becoming a thing of the past. With most potential customers searching for insurance online, you need to be thoughtful about your agency brand and how to get it found.