Our world has changed a great deal in the past 10 years, with multiple technological advances and the rise of the digital age making sending and receiving information easier than ever. However, as with many such advances, there come an added risk. A recent Insurance...
Email has quickly become one of the most efficient and effective ways to communicate with co-workers, clients, and business partners, making it almost second nature to many. These messages range from personal correspondence to client communication, so it can be easy...
Community engagement is an excellent way to help your independent insurance agency stand out from the crowd. When you show you know and care about your local community, you show yourself as a trustworthy organization. Additionally, a recent Entrepreneur Magazine...
We engage with and live in a variety of community environments throughout our work and life. Our workplace, neighborhood, running group– these are all groups of people that form communities. When it comes to your independent insurance agency, the first community you...
As we round out our series on email etiquette we conclude with an important, yet easy to forget, aspect of emailing: conveying tone. With face to face or phone conversations, tone can be interpreted through an individual’s voice inflection, but with email this is not...
Technology is rapidly changing and updating, and your independent insurance agency needs to keep up. No longer does having a cell phone or laptop qualify for being up to date with tech. All aspects of your agency should be integrated with technology – from sales, to...
Our latest blog series has focused on email etiquette, providing your agency with tips on keeping e-correspondence professional and effective. An area that many struggle with is keeping messages short and to the point. In this era of connectivity, we’re tempted to...
Independent agents send dozens of emails a day. These messages range from personal correspondence to client communication. Why? Texting aside, email is the fastest and most efficient way to relay information. Because email is so prevalent – and because we tend to...
Email has quickly become one of the most efficient and effective ways to communicate with co-workers, clients, and business partners, making it almost second nature to many. However, the ease and familiarity of emailing can lead to poorly written, unprofessional...
For many independent insurance agencies, keeping it “all in the family” is more than just an expression, it’s a way of business. As family owned businesses, these agencies have strong values and a sense of community with clients and employees. However, when it comes...