How old is your agency website? Do you have a website at all?

If your answers are anything besides “Not very” and “Yes!” then it’s time for you to get working on updating or creating an insurance agency website. And one that works. Close to 40% of individuals surveyed said they would stop engaging with a site they found unattractive. Studies show it takes less than half a second for users to form an opinion about a website, so you have little time to make the critical impression that will get people to stay.

If you’re unsure where to start with site design or update, we have the answer. Our Partner Connect team has devoted resources to determining what elements your agency website should have, without losing your unique voice.

Not sure if your agency website needs an upgrade? Check these 5 Signs Your Agency Website is Outdated

1. Make your agency website attractive and easy-to-navigate

Clean, concise sites are what draw people in. Eliminate as much text as you can, making your site a minimalist wealth of information. People don’t come to your site to read, but they do come to discover who you are and what you do. Get to the point.

You should also make your website mobile ready with a responsive design. A responsive design means your site adapts depending on what device people use to view it. Up to 57% of internet users said they wouldn’t recommend a business with poor mobile design, so it’s essential that you stay mobile-friendly.

2. Bring your brand to the forefront

Make your agency stand out by making your brand prominent. Use branding colors, logos, and fonts to make sure your site almost screams: “This is us!”. Add in photos of your staff at work and ways your agency engages in your local community. Post your social media in the site footer or consider a sidebar showing your recent Facebook, Instagram, or Twitter feed. Anything that shows off who you are as an agency contributes to shaping a stand-out name to site visitors.

Get tips on how to bring visitors to your site in our post, “Top 7 Insurance Marketing Strategies to Gain Website Traffic”

3. Leverage your site’s sales enablement potential

First and foremost, make it easy for visitors to get in touch with you. Break down any barriers to gaining information and make it obvious where to go. A bold, “Get in Touch!” or “Request a Quote” button in the middle of the page will do the trick. Use larger text, high contrast color (i.e., white words with a dark blue background) to make it more noticeable. You want users to get to your call to action as soon as possible.

Second, ensure marketing integration syncs with your site. Utilize it to send automated messaging the moment someone takes an action on your site. Studies show the faster you connect with a prospect, the more likely they are to convert to a client.

4. Bring all your customer service tech to one place

We have a lot to say about how a Client Portal and mobile app can increase lead conversion and improve service, so you should have them integrated with your website. Have a prominent link for “Client Login” to your service portal and a button to “Download Our App” on your site.

You also want to ensure all data pulled from a single user’s webforms, client portal, and mobile app use filter to a centralized location, like your agency management system or CRM. The more data you gain, the better you can serve each prospect or customer.

Discover more about the demands of digital insurance customers on our blog

Get the Agency Site You Need with Partner Connect

Our Partner Platform team targeted these four areas and put them into action with our latest Partner Connect offering: custom agency websites. Our website templates take the guesswork and anxiety out of creating or upgrading your website, at a much more affordable price than an expensive marketing agency.

Each customizable template draws in customers and comes equipped with all the tools you need to make your website a quality sales enablement tool. Find out more here or get in touch at [email protected] or 800.747.7005, Option 6.

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