How Do Insurance Agents Get Clients? You May Be Surprised
Your agency is built on trust. You gain and keep customers because they trust you to deliver on your promises and genuinely care for their needs. How do you establish that trust? It all starts by building a relationship. Think about your longest running and most...
Content Marketing: Insurance Marketing Strategies for Your Agency
This post is adapted from this post and this eGuide from our parent company, NuGrowth Solutions. To find out more about NuGrowth’s content marketing services, visit nugrowth.com. One of the most pervasive struggles for independent agencies is coming up with insurance...
Top Agency Reports to Gauge Sales Success
Reports are the window to your agency’s future. They tell you where you’re performing well and highlight areas to improve. And, since all your agency data is stored in your management system, they’re easy to obtain. If you’re just getting started with reports, it can...
Getting Your Website Seen and Heard
There are over 400,000 Google searches every second. In a blink, hundreds of thousands of people are searching for what they need. With so many people looking for so many different things, odds are there is someone out there seeking your agency. Are you helping them...
Taking the Chance Out of Choosing an Agency Management System
When choosing an agency management system, it can feel like you’re sitting at the poker table. Livelihood and legacy are on the line. If you pick the wrong system, you stand to lose efficiency, time and money. If choose correctly, you win a partner that will help...
Insurance Marketing Stats You Need to Know (Part I)
We recently read the 2017 Insurance Marketing Benchmarks from OutBound Engine, and one thing is clear: agencies continue to struggle with insurance marketing strategies. OutBound surveyed over 240 agents on how they brought in business. Though each had some...
Three Integrated Systems You Need in Your Management System
“We’ve always done it this way” is never a good reason for anything. Yet, I often hear this when talking to owners about their insurance agency workflow procedures. The old way is not necessarily bad, but chances are it isn’t the most efficient. There is a better way....
4 Principles to Gain Insurance Prospects
A recent SIS post provided some solid steps and insights on how to be a winning sales team, turning prospects into clients. But, there are two pieces to the pie of how to get insurance clients – you need to find prospects first. There are hosts of techniques and...
How Do Insurance Agents Get Clients?
You recently heard from us around ideas for building a successful sales team, answering the age-old question: “how do insurance agents get clients?” Some of the key ideas we shared were: Planning – beginning with the end in mind and working towards your goals....
What Does Service Mean to Your Independent Insurance Agency?
“The service was excellent.” This sentence is music to any business owner’s ears. Being known for great customer care and service is the golden ticket to lasting success. So, what does great service look like? We asked Strategic Insurance Software (SIS) staff and...