Blog

From our last posts, you know how to gain leads and how to grow leads, but it’s all for naught if you don’t follow up. This is the missing link between bringing in potential clients and fostering a relationship. As with lead nurturing, lead follow-up can be a delicate...

Finding qualified leads takes time. Once you get them, you don’t want to lose them – you want to convert them to clients.  The biggest mistake you can make is to push too hard.  The second biggest mistake is giving up too quickly.  Pushing too hard can push away a...

Your independent insurance agency’s website is your storefront to online insurance shoppers. If your “storefront” looks stale and dreary, you won’t have any customers. But, if you use your website right, it can be an excellent sales and service resources for you and...

In our last post, we explored some of the more traditional means of lead generation within the insurance industry. Although these traditional methods are impactful, in order to diversify your efforts, your independent insurance agency should also employ newer, digital...

Your independent insurance agency’s success lies in your client base and client service – gaining and keeping clients is what keeps you going. Although you may have a solid client base today, you know the fluid nature of the insurance business, and are always on the...

After covering ways to make your site attractive, searchable and actionable, it’s time to think about whether or not the tactics you’re using are working. Your site, like your agency, is unique, and what works for others may not work for you and your client base. To...

In this third post on improving your independent insurance agency’s website, we focus on your site’s content. There is some content that is obvious to include, like your agency’s contact information and a description of your services, but just having the bare minimum...