A lot goes into making your independent insurance agency’s website attractive, user friendly, and up to date. However, if users can’t find your site, or don’t feel secure while they’re there, it’s all for naught. As an agency owner, you need to think about making your...
There was a time when websites were viewed from a computer connected to a land-line, and only when phone lines were free. Today, your agency’s website can be accessed almost anywhere, at any time, and on multiple devices. From smartphones, to tablets, and to...
As we explored in our last post, website technology and design have continued to evolve and advance over the years. No longer are a few photos and links enough for even an average site – users are now looking for a more innovative design to prove a business’...
You’ve put a lot of time and effort into your agency’s website, crafting a great sales and service tool for your customers, partners, and employees. It’s out there and it looks good, but your work is not done. To make your website great, you need regular maintenance...
For independent insurance agencies, the benefits of creating and engaging in communities are many – name recognition, new relationships, and widening your sphere of influence, to name a few. However, building and becoming a stable part of a community, like all things...
As an independent insurance agency owner, you know the importance and value of creating good relationships— with your clients, with community members, and with your business partners. It is relationships like these that make your agency what it is and help it grow and...
As an independent insurance agency, your local presence is central to who you are, what you represent, and your overall value. Unlike large, national agencies, you have the ability to know your customers personally, and knowing your community is a big part of that...
Strategic Insurance Software (SIS) and Risk Management Technologies (RMT) today announced a partnership for the benefit of SIS Partner XE agencies. This partnership will allow agencies using Partner XE to create interactive, web-based insurance proposals and coverage...
From our last posts, you know how to gain leads and how to grow leads, but it’s all for naught if you don’t follow up. This is the missing link between bringing in potential clients and fostering a relationship. As with lead nurturing, lead follow-up can be a delicate...
Finding qualified leads takes time. Once you get them, you don’t want to lose them – you want to convert them to clients. The biggest mistake you can make is to push too hard. The second biggest mistake is giving up too quickly. Pushing too hard can push away a...