We’re on to part three of our look at insurance agency marketing to the generations with an analysis of the oft-stereotyped Baby Boomers. Born between the mid-1940s and mid-1960s, Boomers number an estimated 75.4 million in the U.S. Many are looking forward to...
One communication channel is no longer enough to get your message out for insurance agency marketing. Different generations of customers respond to different things, each prospect uses some but not all available communication modes, and technology is evolving at a...
As an agency owner, one problem often encountered is how to get insurance clients to stay. Many times, a customer signs up, stays for a year or two, then jumps ship for a lower rate. You could counter by bringing your rates down, but you know that’s a short-term...
Why Go Virtual? Virtual, digital, tech – whatever you want to call it your agency needs to embrace it. Digitizing elements of your customer service and other processes hold a host of benefits for you and your client base. For starters, going digital can: Save money:...
"All things being equal, people want to buy from those they like.” This paraphrase from speaker and author Bob Burg says a lot about how to get insurance clients. Independent agents emphasize the relationship piece of the client acquisition equation, and rightly so....
It’s never been fair for Generation X. Grouped between one of the largest generational groups (Baby Boomers) and another that remains tantalizingly interesting to marketers (Generation Y, aka Millennials), Gen X is the forgotten middle child. Let them be forgotten no...
If you’ve been in the business for a while, you’ve seen communication methods evolve. From in-person meetings to phone calls to email, the methods for staying in touch with customers have changed throughout the years. The most recent evolution is texting – a technique...
When you think of “this generation” what comes to mind? Smartphones? Social media? Start-ups and freelancing? What about insurance agency marketing? If you’re not thinking about how to market to “this generation” – Generation Z – it’s time to start. These more than 72...
Insurance prospecting can seem like mysterious business. Insurance is something everyone needs, so why aren’t your phones ringing off the hook? You may be using ineffective tools or searching for prospects in the wrong places. Whatever the case, your agency would like...
As with all industries, the world of insurance marketing strategies is evolving constantly - and it can be difficult to keep pace. How are you to know what’s worth your time and what’s a passing phase? This second post in our series on Marketing Stats You Need to Know...