Insurance Agency Marketing for the Generations – Gen Z
When you think of “this generation” what comes to mind? Smartphones? Social media? Start-ups and freelancing? What about insurance agency marketing? If you’re not thinking about how to market to “this generation” – Generation Z – it’s time to start. These more than 72...
6 Key Blogs for Insurance Prospecting in Your Agency
Insurance prospecting can seem like mysterious business. Insurance is something everyone needs, so why aren’t your phones ringing off the hook? You may be using ineffective tools or searching for prospects in the wrong places. Whatever the case, your agency would like...
Marketing Stats You Need to Know (Part II)
As with all industries, the world of insurance marketing strategies is evolving constantly - and it can be difficult to keep pace. How are you to know what’s worth your time and what’s a passing phase? This second post in our series on Marketing Stats You Need to Know...
Knowing When it’s Time: Insurance Agency Perpetuation
It’s been said, “when you know, you know.” This is true for all major moments in life: getting married, having kids, buying a house, and even when you’ll retire. But, when it comes to insurance agency perpetuation, you need to think ahead for that “the time is now”...
Making the Most of the End of the Year in Three Steps
It’s getting colder, things are moving slower, and the out of office responses are growing in number - it’s the end of the calendar year. This is a time for holiday celebrations, gathering with friends and family to look back at the year passed and make resolutions...
Content Marketing: Insurance Marketing Strategies for Your Agency
This post is the second in a two-part series on content marketing. Check out the first post here. When it comes to content marketing as one of your insurance marketing strategies, our parent company NuGrowth Solutions said it best. Content marketing is about: Building...
3 Steps to Get Started in Digital Insurance Marketing
Take a look around your agency office: what are people doing? Checking out newspaper ads? Browsing the phonebook? Perusing a mailer they just received? Chances are you don’t see any of these things happening in your office, on the street, or almost anywhere these...
Digital Insurance and What it Means for Independent Insurance Agents
From the moment you work up till now, you have likely utilized some form of technology to do something for you. Whether it was Alexa, Siri, Google Home, or some other type of digital assistant, you’re not alone in relying on technology to make your life easier. But,...
Who are You Marketing To? Millennials vs. Boomer Insurance Marketing
Like any agency owner, you’re always on the lookout for ways to bring in more business. Whether it’s referrals, renewals, or adding lines, the goal is to have more people engaged in more ways with you and your agency. A good first step to gaining business is looking...
Insurance Agency Marketing You Can Actually Do
A marketer’s goal is to find a reason to connect - a reason for the audience to care, to engage, to take any action. Otherwise, the message will be ignored, and time, effort, and money spent will be wasted. Yet, too often insurance agency marketing takes a “spray and...